نبذة

Overview In line with the University of Nicosia ’s philosophy of providing comprehensive general education and specialized knowledge and skills, the program offers students the opportunity to combine learning in a wide range of academic disciplines with business-related areas and to develop their critical thinking, communication and creativity skills. It aims to develop students individually and academically and to prepare them to work ethically in a changing multicultural environment. The variety and range of courses offered, as well as the culture of open discussion that characterizes the university contribute to the comprehensive education of the students.More specifically, the general objectives of the Business Administration (Marketing Communications) programme from University of Nicosia are to:Develop expertise in key areas of Business Administration including Entrepreneurship, Strategy, Accounting, Finance, Marketing and Information Systems.Highlight the changing nature of business and the importance of understanding the global business environment.Provide understanding of the ethical issues arising from business decisions and the importance of making reasoned decisions, recognizing the complexity and diversity of the environment.Develop leadership negotiation, communication and English language skills.Provide basic knowledge of Mathematics, Statistics, Research Methods and Information Technology.Offer the option of choosing diverse courses from other fields that interest students.Develop critical thinking and problem solving skills.Improve research, writing and presentation skills.Career ProspectsGraduates can work in any area related to Business Administration such as General Management, Banking, Sales, Business Consulting, Financial Analysis, Meeting, Convention and Event Planning or choose a career more related to Marketing. Graduates may also choose to set up their own business.

The Business Administration (Marketing Communications) programme from University of Nicosia aims to provide a solid background in all areas of Business Administration and more specialized knowledge in Marketing Communications.

إدارة الأعمال (الاتصالات التسويقية)