التسويق وسلوك المستهلك

جامعة غرناطة

إسبانيا, غرناطة

ترتيب الجامعة:#433

الموقع الرسمي

قارن

المفضلة

المدة الدراسية12 شهور

الرسوم الدراسية

EUR 821 / سنة

تاريخ التقديم9-يوليو-2021

تاريخ البدء١ يناير ٢٠٢١

التسويق وسلوك المستهلك

نبذة

Overview Facts about this program :We train our students to become versatile professionals, equipping them with excellent research, financial, management, and administration knowledge and skills. We also equip them with practical negotiation skills in order to solve commercial problems. The Marketing and Consumer Behaviour program is offered at University of Granada.Our study plan is balanced and diverse, giving students the necessary skills to carry out a wide range of tasks in marketing and consumer behaviour both in public and private institutions. Our teaching staff are competent and highly qualified, with experience both in the professional and teaching sectors. Emphasis is placed on consumer behaviour, given the social, economic, and environmental elements which this behaviour entails. Moreover, commercial structures and distribution systems and channels are studied in depth, given the changes that have resulted in their modernisation and transformation. The subjects include contents in areas of knowledge such as mathematics, marketing, microeconomics, macroeconomics, law, commercial administration, sectorial marketing, international marketing and consumer behaviour. One key objective of the course is to train our students to become experts in conducting pioneering and sound research in these areas. While undertaking our course you will have the chance to study a wide range of subjects, to name just a few; Market Research, Psychological Variables, and Purchasing Behaviour, Research Methodology in Market and Consumer Behaviour, E-Commerce, Research on Consumption: Ethics and Social Responsibility, Advanced Topics in Consumer Behaviour, and Communication Patterns and Consumer Behaviour. (It is important to note that this is not a comprehensive list of course subjects and modules: please consult the programme homepage for a comprehensive and fully up-dated list of courses subjects and modules). Marketing experts are highly sought-after both in the public and the private sector and in diverse kinds of organisations and companies. Our graduates go on to work in different fields, as commercial analysts, copyrighters, commercial consultants, communication managers, and as communication experts in the public sector. Other go on to pursue a career as researchers and teachers within the discipline and in related areas. I want to find another Master Course

Our Masters in Marketing and Consumer Behaviour at University of Granada is a multidisciplinary field which includes practices from many other fields such as psychology, economics, finance, and art. The programme is fully adapted to the demands of the professional market.

التخصصات

تسويق

المتطلبات

متطلبات اللغة الإنجليزية

IELTSعلى الاقل 6.5

متطلبات اخرى

1شهادة جامعية رسمية من مؤسسة تابعة لمنطقة التعليم العالي الأوروبية. يجب أن تسمح لك الدرجة بالتقدم إلى برامج الماجستير في البلد الذي صدرت فيه. إذا صدرت الشهادة بلغة غير الإنجليزية أو الإسبانية أو الفرنسية أو الإيطالية أو البرتغالية، فيجب عليك تقديم ترجمة معتمدة للشهادة بإحدى اللغات المذكورة أعلاه. درجة ORA من مؤسسة خارج منطقة التعليم العالي الأوروبية. طالما أن الدرجة تشير إلى نفس مستوى الخبرة والتدريب مثل الدرجات المعادلة الصادرة عن الجامعات الإسبانية، فلا توجد خطوات إدارية أخرى مطلوبة حتى يتم الاعتراف بشهادتك من قبل UGR.

معلومات الرسوم

التسويق وسلوك المستهلك

جامعة غرناطة

إسبانيا, غرناطة

الموقع الرسمي0