Advertising

In the beginning, there were very sharp lines seperating specialized roles in advertising. For instance, account management rarely got together with the creative department. Copywriters did not even sit together with art directors: they would write the slogan and send it to the art director via assistants called traffickers. In the 90s, with developments in the concept of brands, brand teams were established. Departments associated with the same brand started working side by side. Consequently, it was expected that account executives would identify a good ad and copywriters would decipher research results like an account planner. As specializations got closer, the sharp lines between areas of advertising got softer. Advertisers who develop awareness and gain knowledge in areas other than advertising started to become more successful. In the 2000s, new digital channels and communication dynamics created by the technological revolution changed the advertising industry. Instead of art directors who only create visual ideas, those who follow technological developments and offer creative solutions for digital platforms were preferred.

• Copy of your Passport with a personal information page on it. If you don’t have a valid international passport at the time of application, please upload a copy of your national ID.
• Copy of an official document signifying successful completion of high school diploma in many countries (if it is not in English or Turkish, it must be translated)
• Copy of an official high school transcript national or internationally recognized test results or provisional results if not available by the time of submission.
• Copy of English language proficiency test results if available.
• Copy of Equivalency Certificate of High School diploma (Denklik), to get more information, please click here.
• 1 Reference letter
• Motivation letter
  English Language Proficiency for Undergraduate Students

  The following examination results are accepted by Kadir Has University: 

  • TOEFL-IBT min. 78, 2 years valid (Kadir Has University institutional code is 7524). If taking in Turkey, the testing center has to be at the State Turkish University.
  • CAE min. C, 3 years valid
  • CPE min. C, 3 years valid
  • PTE Academic min. 60, 2 years valid