Bachelor of Communication and Media (Corporate and Public Communication) (ARB101.2)

Make a creative difference in the nation's capital

This course aims to produce critically aware, ethically responsible and multi-skilled professionals who will thrive in the interlinked industries of public relations, public affairs and corporate communications.

In this unique national capital setting, you'll explore how historical and current social, political and economic processes influence, and are influenced by, communication.

• learn strategy and campaign development; social and digital analytics; the basics of graphic design and visual language; multi-media production and stakeholder management
• evaluate the cultural, historical and theoretical models of corporate and public communication in the context of professional practice
• create professional communication and media outputs which support, promote or critique a range of domestic and global programs or issues
• develop critical reflection and creative problem-solving skills
• learn to apply your professional judgement responsibly and ethically.

For international students studying an Australian Year 12 qualification, your selection rank is your ATAR plus any adjustment factors you may be eligible for.

If you’re an international student who has not completed an Australian Year 12, we also recognise a range of other international qualifications for direct entry. These include the NCEA Level 3, the International Baccalaureate (IB) and GCE A Levels, plus other country-specific qualifications.

If your qualification isn’t listed, contact our Admissions team for advice on your eligibility.

We’ll use the qualification with the most competitive selection rank when assessing your application.

• Public relations executive
• Publicist
• Freelance public relations consultant
• Public affairs manager
• Corporate communications manager
• Community relations officer
• Media manager
• Communication strategist
• Media adviser
• Marketing manager
• Social media/online community manager
• Fundraising/sponsorship manager
• Communication officer or manager