Bachelor of Communication and Media (Marketing)

• Marketing is a critical tool in industry growth and development. Marketing professionals need to be able to understand consumer behaviour in order to create market value, generate strategies and tap into marketing channels.
• Learn marketing theories, principles and skills through the combination of theoretical study and practical application.
• Develop a skillset to equip you to work as a practising marketer in a range of product and service industries, and you will have an appreciation for global, sustainable and ethical contexts of marketing strategies and practices.

Pre-requisites

To study this degree we assume you have sound knowledge in:

• English (Units 3 & 4, C) 

We assume that your knowledge is equivalent to a grade C or higher in Units 3 and 4 at high school level (typically studied in Year 12). Find out more about assumed knowledge.

English language requirements

You are required to satisfy the applicable English language requirements and this degree requires a minimum of IELTS 6.0 or equivalent. If you do not meet the English language requirements you may apply to study a University-approved English language program.

Recognition of prior learning or work experience

If you have previously studied in your home country, you may be eligible for recognition of prior learning to reduce the number of courses that you need to study to finish your program.

• As a graduate, your career opportunities may include marketing and communications officer, marketing researcher, digital marketing coordinator, advertising manager, product or brand manager, distribution manager, sales manager and events coordinator.

Your actual fees may vary depending on the courses you select. We review our fees annually so these may be subject to change.