Degree Overview
>Students of Product Design and Innovation learn to harness their creative, artistic, and problem-solving skills. Students also gain a comprehensive understanding of technology and materials and develop a sensitive awareness of human needs and behaviour through user-centred design. You are taught to combine these abilities to create products that not only meet but also exceed user expectations.
>The program is a practical studio-based course, with an emphasis on project-based learning, workshops, CAD laboratory sessions and group work. The studio subjects include visualisation; freehand drawing and freehand rendering; computer modelling and rendering, model making and prototyping.
>The programme is interdisciplinary as students gain a broad understanding of product design and innovation from both engineering and marketing perspectives, focusing on creating solutions that balance business viability, human desirability, and technical feasibility.
>Students learn from accomplished designers and design entrepreneurs with experience in sports equipment, medical devices, user interfaces, consumer electronics, and homeware.
>Students get first-hand experience with clients through industry-linked projects.
>Includes the opportunity for a six-month, full-time work experience placement in a relevant employment setting or an Erasmus study abroad.

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Programs

BSC PRODUCT DESIGN AND INNOVATION

BSC PRODUCT DESIGN AND INNOVATION