Digital Marketing

Curtin University

Australia, Perth

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Curtin University

Australia , Perth

Key Facts

Program Level

Graduate Certificate

Study Type

Full Time

Delivery

On Campus

Course Code

100482

Campuses

Curtin Perth

Program Language

English

Start & Deadlines

Next Intake Deadlines24-Feb-2024

Apply to this program

Go to the official application for the university

Duration 6 month(s)

Tuition Fee

AUD 15,759 / year

Next Intake 24-Feb-2024

Digital Marketing

About

The Graduate Certificate in Digital Marketing is ideal if you are looking to develop skills in the sought-after field of digital marketing.

In this course, you will explore the foundations of various digital channels, study digital strategies, tactics, and relevant analytics; and in doing so, you will learn about the tools of digital marketing and relevant theories behind using these tools to guide strategic decision making.

Youll also learn about identifying and articulating critical customer groups, evaluating the fundamentals of effective SEO and SEM campaigns, and analysing social media marketing campaigns. Youll have the opportunity to plan and implement an actual online marketing campaign and learn how data analytics is used to guide marketing decisions.

This course is also an entry point for further postgraduate qualifications, such as the Master of Marketing.

See our handbook for more course information.

Why study

You will interact with industry while you study. Previous industry guest lecturers include marketing professionals from Seven West Media, The Brand Agency and Tourism WA.
You can join the Curtin Marketing Association to build social, academic and industry-based relationships and skills.
Curtin University is the Inaugural Premier Education Network Sponsor of The Communications Council WA.

learn specialised knowledge, strategies and practices relevant to digital marketing and be proficient in their application.

critically analyse the key components of marketing in the digital economy and think creatively to generate strategic solutions to a range of real-world business problems

analyse and synthesise complex information, problems and concepts by applying digital marketing principles, strategies and technical skills

professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences in a spoken, visual and written form

design and develop digital marketing strategies using key digital tactics and techniques to deliver content across a broad spectrum of digital contexts and environments

develop a lifelong attitude of continuing professional development and intellectual curiosity in the marketing discipline

evaluate digital marketing principles and techniques in adapting to global markets in a constantly changing networked digital economy

understand the nature of cultural trends and diversity in various societies by incorporating ethical, social and global perspectives

use information and technology adeptly in digital marketing contexts whilst employing effective independent and collaborative work skills to demonstrate professional judgement and ethical responsibility

Requirements

Entry Requirements

Completion of 3 year post-secondary (post Year 12 equivalent) qualification OR hold a Bachelor degree (or equivalent) from a recognised University which is comparable to an AQF Associate Degree

English Program Requirements

If English is not your first language, you must also check that you meet English language requirements for your chosen course. Australian students must also meet the English entry requirements.

Career

Careers

Advertising professional
Copywriter
Digital marketing consultant
Media buyer
Marketing manager
Media producer
Marketing specialist
Public relations professional

Industries

Advertising
Government
Leisure and tourism
Manufacturing
Retail and wholesale
Service industries

Fee Information

⁺estimated annual tuition fee for a full-time study load

Plus Student Services and Amenities fee
Scholarships and financial aid available if eligible

Tuition Fee

AUD 15,759

How to Apply

Have your supporting documents to hand, and ensure they meet our guidelines. The documents may include certified copies of your qualifications, English language proficiency documents and supplementary forms for certain courses.

If your documents are not issued in English, an official translation from a recognised translation service must be provided.

Recognised translation services

National Accreditation Authority for Translators and Interpreters (NAATI) accredited translator in Australia
The Awarding institution
A Notary Public Office
The official Government body
An official and accredited translator*

*Official translations are subject to review.

If you have undertaken previous study or work that matches the content of some of your Curtin course units, you may be able to obtain credit for recognised learning, which exempts you from studying those units.

Applying online: Use the ‘Apply now’ button on the relevant course page and following the prompts.

Applying by mail or email: Download the International application for admission form [.pdf – 307 kB].

If you want to package your course with a Curtin English course, you can submit your application with your course application documents to streamline the process.

If your application is successful, you will receive an offer that you will need to accept or reject.

If you accept your offer, you will receive a Confirmation of Enrolment – a document from Curtin that details your course, how long you will be studying the course, and the tuition fees. This document can be used for acquiring a student visa.

Apply to the Australian government for your student visa. Gaining a student visa will allow you to participate in full-time study in Australia and work up to 40 hours in a fortnight. If you’re under 18 years of age, you must have approved accommodation and welfare arrangements in place before a visa can be issued.

See our pre-departure resources for helpful information regarding your move to Perth.