In line with the university’s vision, mission and strategic goals, the College of Business is keen to develop qualifications in order to prepare and develop qualified competencies trained and able to engage in the labor market in various sectors. Hence, the Electronic Marketing and Social Media Program began its journey at Middle East University at the beginning of the 2019-2020 academic year as one of the main pillars of the College of Business. Since its inception, the department has sought to prepare students to navigate the challenges of the labor market, through advanced study plans that keep pace with the rapid changes in the world of finance and electronic business.
Based on Middle East University’s belief in the foundations of governance in selecting, hiring, training, and motivating all members of the academic and administrative bodies, the department was keen to attract faculty members who hold academic degrees from prestigious international universities and who are highly qualified and distinguished in the field of teaching in addition to the field of scientific research. The department also always seeks to provide a creative and supportive scientific environment for the purpose of improving the learning process and developing students’ creative skills.
Given the high competitiveness between academic institutions locally and internationally, the College of Business, including the Department of Electronic Marketing and Social Communication, is currently seeking to obtain prestigious international accreditations to advance academic programs at the international level, such as the International Accreditation for Schools of Business (AACSB), along with quality certificates at the national level.