About

Overview This knowledge is achieved during the Master by a combination of activities that aim to build a theoretical background for participants but also enable them to apply their knowledge and skills in the real business world, with a particular focus on Italian best practices. Moreover, thanks to the unique collaboration with IBM, Nielsen andUM,students will enter into direct contact with the companies through Business Seminars, Lectures, Workshops and Business Games.The International Master in Marketing Management – Omnichannel and Consumer Analytics (IM4) from MIP Politecnico Di Milano is entirely taught in English and has a duration of 12 months, starting in September with a foundation block of generalist content, taught via videoclips and sessions delivered in digital form via MIP’s distance learning platform. The IM4 programme offered by MIP Politecnico di Milano seeks to instruct students on managerial topics relevant to Marketing Management with a special focus on today's important areas such as Digital Marketing, Consumer Analytics, Customer Experience and Biomarketing. The Master aims at developing in candidates:The ability to design and manage valuable customer experiences (with a special sensitivity derived through continuous relationships with Italian and multinational companies at the forefront of experiential marketing)The ability to exploit the opportunities in communication, promotion and distribution enabled by ICTs and big dataThe ability to develop marketing accountability in order to quantify and effectively measure returns on marketing investmentsThe ability to combine managerial skills and creativity, interacting with the operations, R&D and Finance & Control to develop sustainable innovations and continuous improvement in customer relationships.

The International Master in Marketing Management – Omnichannel and Consumer Analytics (IM4) from MIP Politecnico Di Milano is a programme that aims to develop the knowledge and skills that a future manager working in marketing should have.

Disciplines

MarketingDigital MarketingBusiness Intelligence & Analytics

Requirements

Academic Requirements

gmat

Other Requirements

1At least 3-year Bachelor’s degree in any discipline.Online application form;Application fee of €100 (non-refundable);CV or resume in English;Motivation letter in English;Copies of University degree and academic transcripts;Copy of English certificate (TOEFL, TOEFL or equivalent) for non-native speakers;Two reference letters (optional);Copy of valid ID card or passport;

International Master in Marketing Management – Omnichannel and Consumer Analytics (IM4)