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    Marketing / International Tourism and Hospitality Management
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    Griffith University

    Marketing / International Tourism and Hospitality Management

    Griffith University

    Griffith University

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    Australia, Southport

    University RankQS Ranking
    255

    Key Facts

    Program Level

    Master by Course Work

    Study Type

    Full Time

    Delivery

    Online

    Course Code

    096287G

    Application Fee

    AUD 50 

    Campuses

    Online

    Program Language

    English

    Start & Deadlines

    Next Intake Deadlines3-Mar-2025
    Apply to this program

    Go to the official application for the university

    Duration 2 year(s)
    Tuition Fee
    AUD 37,000  / year
    Next Intake 3-Mar-2025

    Marketing / International Tourism and Hospitality Management

    About

    The Master of Marketing/Master of International Tourism and Hospitality Management double degree program will provide you with an understanding of strategic marketing and operational considerations, enabling you to critically analyse and make managerial decisions within the rapidly expanding and dynamic, global services industry environment. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take the next step in your career.

    The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services industry including advanced business acumen, strategic insight, high-level management skills and specialised industry knowledge - underscored by sustainability principles.

    You will expand on your core business skills in areas such as financial planning, hospitality management and human resource management and enhance these with an understanding of how to manage in a culturally diverse context.

    The Master of Marketing enables you to develop and build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

    A highlight of this program is the integration of theory and practical application throughout your study.

    This course provides a foundation of Information Technology and Information System skills for entrants with limited IT experience. It also provides opportunities for experienced Information Technology and Systems professionals to enhance and apply their skills within emerging technology driven growth areas.

    You will learn how to apply Information Systems and Technologies in meeting current business needs in a real-world environment by integrating theoretical learnings with the practical application and experiences learnt through working on projects with real clients.

    You will graduate with relevant practical experiences to help you hit the ground running into a successful and exciting career in your chosen field.

    MITS also provides an optional opportunity for high achieving students to qualify to participate in a research project, offering valuable experience for your future career, or potentially being the first step on your path to a PhD.

    Requirements

    Entry Requirements

    Previous research qualification or equivalent

    English language requirements

    Band 2

    If your native language is not English, you must meet the minimum English language requirements for this course.

    English Program Requirements

    International students must attain an IELTS Academic with an average level of 7.5 or more, across the four components of listening, speaking, reading and writing; no score below level 7.0 in any of these components; and a score of 8.0 or more in the components of speaking and listening. Internationally schooled applicants may also be required to meet this requirement.

    English competency requirements may also be satisfied through completion of one of the following:

    • Bachelor degree or master degree from Australia, Canada, Ireland, New Zealand, the UK or the USA, or
    • Undergraduate degree taught in English from a South African University.

    Career

    Marketing
    You may find career opportunities in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, or sales manager. Careers for skilled marketers can be found in the public, private or not/for/profit sectors.

    International Tourism and Hospitality Management
    You will be well prepared for work in a range of international tourism and hotel management roles, including in hotel and resort groups and the accommodation sector. You may also find career opportunities in:

    • convention and event organisations
    • international tourism and hotel management roles
    • government departments
    • hospitality entertainment services
    • international tourism and hotel management roles
    • retail travel
    • theme parks and attractions
    • tourism authorities.

    Fee Information

    +estimated annual tuition fee for a full-time study load


    Plus Student Services and Amenities fee
    Scholarships and financial aid available if eligible

    Tuition Fee

    AUD 37,000 

    Application Fee

    AUD 50 

    How to Apply

    STEP 1: Choose and research your course

    STEP 2: Prepare your documents

    STEP 3: Lodge your application

    STEP 4: Accept your offer

    Griffith University

    Marketing / International Tourism and Hospitality Management

    Griffith University

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    Australia,

    Southport

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