Master of Digital Marketing

Melbourne Business School

Australia, Melbourne

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Melbourne Business School

Australia , Melbourne

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Course Code

103161D

Campuses

Parkville Campus

Program Language

English

Start & Deadlines

Next Intake DeadlinesMarch-2026

Apply to this program

Go to the official application for the university

Duration 18 month(s)

Tuition Fee

AUD 56,992 / year

Next Intake March-2026

Master of Digital Marketing

About

The Master of Digital Marketing is designed to provide a leading-edge theoretical and practical foundation in the domain of Digital Marketing.

The Master of Digital Marketing will teach you how to design the digital customer experience, which digital metrics matter, how to apply customer analytics, how best to craft creative viral content, and best-practice examples from industry thought leaders.

The course aims to equip graduates for a career in this rapidly changing area through a specialised suite of advanced subjects including Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing, combined with application through interaction with executives and the opportunity for internships.

This program is academically rigorous, practically orientated, and globally relevant.

Requirements

Entry Requirements

Admission criteria

In order to be considered for entry, applicants must have completed:

an undergraduate degree in marketing, or a business/commerce degree with a marketing major/specialisation

Meeting these requirements does not guarantee selection.

2. In ranking applications, the Selection Committee will consider:

prior academic performance.

3. The Selection Committee may seek further information to clarify any aspect of an application in accordance with the Academic Board rules on the use of selection instruments.

4. Applicants are required to satisfy the university’s English language requirements for graduate courses. For those applicants seeking to meet these requirements by one of the standard tests approved by the Academic Board, performance band 7 is required (with no individual band less than 6.5). Notes: Applicants without a prior degree majoring in Marketing will be excluded from entry to this degree. Subject to meeting entry requirements, applicants are encouraged to apply for the Master of Management (Marketing).

Meeting the published entry requirements for this course does not guarantee selection.

You can use our graduate coursework grade conversion eligibility calculator to get an indication of whether you are eligible for this course based on your previous studies and Weighted Average Mark (WAM).

Calculate your eligibility

English language requirements

All applicants to the University of Melbourne must satisfy the English language requirements. This may be achieved in a number of ways, including recognised previous study taught and assessed entirely in English or an approved English language test. If you are from a non-English speaking background, the required standard of English for this degree is one of the following English proficiency test scores:

English language test score requirements
If you need to undertake an English language test, you must meet one of the scores* below:

IELTS

7.0

with no band less than 6.5
TOEFL

94+

with writing 24; speaking 20; reading 19; listening 20
PEARSON

72+

with written communicative skill of 65 and no other communicative skill below 64
CAMBRIDGE

185+

with no skill less than 176
*Accepted tests: IELTS (Academic English Only); TOEFL Internet-based test; Pearson Test of English Academic; Cambridge English: Advanced/Certificate of Advanced English (CAE). If a test displays N/A, it means it is not accepted for this course.

About selection

When assessing applications, the Selection Committee will consider your previous studies and academic performance.

The Selection Committee may request additional information to clarify any aspect of an application, according to the University’s Academic Board rules regarding selection instruments.

Meeting the published entry requirements for this course does not guarantee selection.

English Program Requirements

English language test score requirements

If you need to undertake an English language test, you must meet one of the scores* below:

IELTS

7.0

with no band less than 6.5

TOEFL

94+

with writing 24; speaking 20; reading 19; listening 20

PEARSON

72+

with written communicative skill of 65 and no other communicative skill below 64

CAMBRIDGE

185+

with no skill less than 176

*Accepted tests: IELTS (Academic English Only); TOEFL Internet-based test; Pearson Test of English Academic; Cambridge English: Advanced/Certificate of Advanced English (CAE). If a test displays N/A, it means it is not accepted for this course.

Career

Employment outcomes

Graduates of the new Master of Digital Marketing will forge dynamic careers in the digital marketing industry applying their technical skills to the areas of:

Within 1 year of graduating

Marketing Specialist, Social Media Marketing Specialist, Marketing Coordinator

Within 2 years of graduating

Campaign Manager, Digital Analyst, Marketing Executive, Digital Channel Manager

Within 3 years of graduating

Digital Marketing Manager, Senior Marketing Manager

Testimonials

Ellinor Stenhammer

2023 Graduate, Content Strategist

'I liked that the course was hands-on and not just theoretical. I was able to use my real-life experiences in class and draw on these using modern digital marketing theories. It gives you a holistic view of digital marketing from analytics and paid media metrics to content marketing inducing both written copy and video. It was very beneficial to work with people from across the globe to learn different POVs and ultimately find the best solutions.'

Kusdiana Lusi Kartikasari

2023 Graduate, Marketing Communications Specialist (Tourism Events), Ministry of Tourism and Creative Economy Indonesia

'Enrolling in this course was one of the best choices I've made as it provided incredible hands-on experiences, including working on digital marketing projects with organisations in Australia and New Zealand. The small class size and diverse classmates really helped me elevate my global teamwork experience and leadership skills. Thanks to the digital marketing expertise and international connections I gained during my study, I'm now contributing to the digital transformation in Indonesia's tourism sector.

Amelinda Jane Wuisan

2023 Graduate, Online Brand Manager at L'Oreal Indonesia

'One of the standout features of this program is its lecturers. They are both academic experts and experienced practitioners in the subject that they're teaching. Learning from both their experiences & the theoretical concepts has made the learning experience highly practical. I 100% recommend this program to anyone looking to excel in understanding how digital marketing functions in the real business world.'