Master of Digital Marketing

Melbourne Business School

Australia, Melbourne

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Melbourne Business School

Australia , Melbourne

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Course Code

103161D

Campuses

Parkville Campus

Program Language

English

Start & Deadlines

Next Intake DeadlinesFebruary-2022

Apply to this program

Go to the official application for the university

Duration 1.5 year(s)

Tuition Fee

AUD 46,752 / year

Next Intake February-2022

Master of Digital Marketing

About

Why study Digital Marketing at Melbourne Business School?

Build your digital marketing skills and knowledge: Skills you will learn include social media, channel management, content marketing, retail, metrics and analytics. Become adept in analysing and solving complex digital marketing problems.
Learn from industry experts and be job ready: Connect with marketing professionals who will share their real-life case studies as part of your studies. Complete an internship or take a consulting subject working to solve a real company problem.

Graduates of the new Master of Digital Marketing will forge dynamic careers in the digital marketing industry.

The Master of Digital Marketing is for Bachelor of Commerce graduates (or equivalent) with marketing studies or earlier career marketing professionals. You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders. The course aims to equip graduates for a career in this fast-changing area through a specialised suite of advanced subjects including, Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing.

The course is academically rigorous, practically orientated and globally relevant.

Requirements

Entry Requirements

Master of Digital Marketing

In order to be considered for entry, applicants must have completed:
- An undergraduate degree in marketing, or a business/commerce degree with a marketing major/specialisation; and
- A personal statement outlining why you wish to be considered for the course
In ranking applications, the Selection Committee will consider:
- Prior academic performance; and
- Your personal statement.
The Selection Committee may seek further information to clarify any aspect of an application in accordance with the Academic Board Rules on the use of selection instruments.
Applicants are required to satisfy the university's English language requirements for graduate courses. For those applicants seeking to meet these requirements by one of the standard tests approved by the Academic Board, performance Band 6.5 is required.

Career

Careers Skills Development Program: Our Student Experience and Experiential Learning team have developed a business specific program to prepare you for your career which includes our Career Mentoring Program and MBS Skills Workshops which aim to develop your employability skills – those non-technical skills and knowledge that you need to participate effectively in the workplace, such as networking or a great CV.

Fee Information

Tuition Fee

AUD 46,752

How to Apply

Before applying you need to know the following:

What you are going to study
What the entry requirements are
Information about your qualifications (Copies of Transcripts, Certificates etc.)

What happens after you have submitted your application?

You will receive a confirmation email
You can monitor the progress of your application
You can continue to upload supporting documentation to your application
We will assess the application and notify you of the outcome in this indicative time frame

Please visit the Study website to find out more about applying for courses and scholarships.

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