Overview The rapid emergence of digital media over the last few years has revolutionised the way that companies can undertake their marketing with an ability to almost target customers on an individual basis. This has contributed to changing the landscape of jobs and how work is done today, encouraging businesses and business schools alike to evolve the way that marketing is viewed as an independent function. The MBA programmes benefit greatly from the internationality derived from recruiting students from across the globe, and drawing on tutors well qualified in their field.The overall aims of the Online Digital Marketing at Robert Kennedy College are to: further develop relevant business, digital marketing and organisation knowledge, both academic and professional, in line with postgraduate standards/benchmarks;develop critical reflection skills and engagement with organisational and professional theory to understand and, where appropriate, challenge existing individual and organisational perspectives and practices (with a particular focus on digital marketing, leadership and sustainability);develop, and where appropriate apply, new knowledge to add value by enhancing organisational capability (within the digital marketing setting); develop understanding of an organisation’s strategic focus and environment, and the impact of the inter-relationship between the organisation’s resources and clients in the evolving global business environment;

The Online Digital Marketing at Robert Kennedy College will prepare students with the skills needed to engage with customers via digital media and effectively market businesses across digital networks, by enhancing the classic MBA with modules on Digital Marketing, Information Management and Data Analytics.

Online Digital Marketing

Online Digital Marketing

About

Disciplines

Requirements

Academic Requirements

English Requirements

Other Requirements

Fee Information

Online Digital Marketing

Robert Kennedy College