Online Master of Marketing

Gain essential skills and insights to thrive in the dynamic world of marketing. You’ll learn to analyse customer needs and apply the marketing mix to create competitive strategies.

Delve into consumer behaviour to understand the motivations driving purchasing decisions and apply these insights to real-world scenarios.

You’ll master integrated marketing communication techniques to build strong brand equity and develop effective, ethical messaging.

Additionally, you’ll explore the fundamentals of marketing research, uncover the nuances of product innovation, and leverage data analytics to inform your decision-making.

By the end of your studies, you’ll not only have a comprehensive understanding of marketing principles but also the critical thinking, teamwork, and presentation skills needed to make an impactful contribution in your future career.

By the end of this course you’ll be able to:

• Demonstrate a broad, critical and practical understanding of contemporary marketing issues and practices in business
• Evaluate the role of marketing and its relationship with other functional areas of business to create customer value
  
• Identify and critically analyse marketing problems and design appropriate marketing strategies and tactics to solve such problems
• Apply marketing expertise and knowledge to planning, directing, implementing, monitoring and controlling an organisation’s marketing effort
  
• Apply innovative thinking and creativity approaches to effectively address marketing problems and build market-based assets
• Apply research principles and methods to design innovative options and solutions for, and make reasoned judgments about, problems and issues in contemporary business practice.
  
• Apply and integrate professional theory with practice in authentic Work Integrated Learning (WIL) contexts, professional contexts and industry settings.