Digital Marketing BA Degree Program
Management Sciences Department – Business School
Joint Program with the School of Applied Humanities and Social Sciences (SAHSS)
Program Overview
Advances in digital technologies and computing power have revolutionized marketing, enabling businesses to analyze consumer data in ways previously unimaginable. These developments allow organizations to make informed decisions regarding pricing, advertising, product development, and resource allocation.
The Digital Marketing BA degree program, offered jointly by the Business School and the School of Applied Humanities and Social Sciences (SAHSS), provides students with a strong theoretical foundation and practical skills to transform digital data into actionable marketing strategies. The program equips learners with the tools needed to succeed in the dynamic digital marketing landscape.
Program Objectives
The program integrates core elements of management, digital technologies, data analytics, artificial intelligence, and machine learning to deliver a comprehensive understanding of digital marketing and its applications. Its objectives include:
- Providing a solid foundation in digital marketing principles, including SEO, SEM, content marketing, social media marketing, email marketing, and analytics.
- Equipping students with skills to launch and manage multilingual digital marketing campaigns on a global scale.
- Teaching students to analyze digital marketing performance metrics across different language markets.
- Training students to create compelling digital content in multiple languages, considering cultural aspects and SEO best practices.
- Developing students’ fluency in Arabic, German, and English to support international marketing initiatives.
- Offering practical experience with digital marketing tools and platforms such as Google Analytics, AdWords, CMS tools, email marketing software, and social media management systems.
- Providing real-world digital marketing projects and internships with local and multinational partners in Germany.
- Addressing ethical and legal issues in digital marketing, including privacy, cultural sensitivity, and intellectual property rights.
- Preparing students for postgraduate studies and professional certifications in multilingual digital marketing.
Learning Outcomes
Graduates of this program will be able to:
- Develop comprehensive digital marketing strategies tailored to diverse languages and cultures.
- Adapt marketing messages, content, and campaigns for multicultural audiences.
- Communicate fluently in Arabic, German, and English.
- Use a wide range of digital marketing tools and platforms to execute multilingual campaigns.
- Collect, analyze, and interpret digital marketing data to optimize performance.
- Create high-quality, culturally relevant digital content.
- Apply SEO principles across multiple languages and regions.
- Work effectively in teams and manage digital marketing projects.
- Promote and manage global brands in multilingual and multicultural contexts.
- Apply ethical and legal standards related to data protection, privacy, and cultural sensitivities.