PSUT's King Talal School of Business Technology (KTSBT) offers unique and highly engaging ways to manage digital marketing strategies, read and interpret consumer data, and take actionable measures using various tools and technologies to conduct comprehensive marketing research. This master's in marketing program will prepare you to analyze data to determine market demand for products and services, recognize new market opportunities, and expand your knowledge of advertising, promotions, analysis, and brand management in the quickly changing digital space.Suppose you enjoy working with top-notch digital marketing technologies and want to learn how to use the newest technological tools in digital marketing. In that case, the King Talal School of Business Technology's Master's in Digital Marketing program is for you! This program will help you to obtain the necessary skills and abilities to develop and implement an effective digital marketing campaign. This program was created to prepare competent graduates to pursue promising careers in industry and prosper in the digital revolution era. You will develop critical and analytical capabilities through rigorous academic studies in different areas of e-marketing, including Digital Marketing Communications, Omnichannel Retailing, Social Media Analytics, and Digital Consumer Behaviour. This will help you develop an advanced understanding of the critical digital marketing theories, frameworks, and tools used across various industry sectors.The King Talal School of Business Technology faculty emphasizes digital fluency. Our innovative teaching techniques and evaluations will assist students in developing their analytical abilities in report writing, communication, and teamwork. You will learn how to use and implement digital marketing tools: Google Analytics, Google Ads, Search Engine Optimization, Social Media, and digital marketing pixels. After finishing this program, you will develop a deep understanding of effectively utilizing the latest digital marketing tools at your place of work or business.
Master's Degree in E-Marketing and Social Media at Princess Sumaya University for Technology
University Rank:#901
Master's Degree in E-Marketing and Social Media at Princess Sumaya University for Technology
The Master's Degree in E-Marketing and Social Media at Princess Sumaya University for Technology is a Full Time Master program offered across its Amman and Main Site campuses in Jordan. The program is delivered on campus in English and can be completed in 2 years. Students develop academic knowledge and practical skills that prepare them for future careers in this field. Tuition fees are USD 212 / per hour, and the next available intake starts on October 5, 2026.
About Master's Degree in E-Marketing and Social Media
Requirements and Admission Criteria for Master's Degree in E-Marketing and Social Media at Princess Sumaya University for Technology
Entry Requirements
Students with a high school diploma or its equivalent from outside Jordan can enroll in higher education institutions directly through websites of public and private universities or intermediate community colleges based on their averages. Universities implement the credit hours system, which allows students to choose courses according to their study plan.
Students wishing to enroll in a master's program must hold a bachelor's degree. Furthermore, students who wish to enroll in doctoral programs must hold a master's degree.
In addition, students wishing to enroll in postgraduate programs are required to provide a certificate confirming their English proficiency level in a TOEFL or IELTS exam. They could also demonstrate a certain proficiency level in French or German. Lastly, they could take an English language exam held by the higher education institution they apply in.
In the event that the student fails to prove the required level of English, German or French, or fails the English equivalency exam, they may study a qualifying program in English at the university where they undertake additional six credit hours; he/she must score a minimum grade that varies according to their specialization.
Fee Information
Other Fees for Master's Degree Programs
- Application Fee: JOD 50
- Admission and Registration Fee (one-time upon enrollment): JOD 50
- Semester Registration Fee: JOD 350 per semester
Tuition Fee
212 / per hour
How to Apply
Students can apply for admission to a higher education institution in Jordan through the following:
- Applying directly to the institution of higher education of their choice. Many higher education institutions in Jordan have online application services or through university service offices; while some institutions accept applications through mail. Each higher education institution determines its own enrollment requirements. Therefore, a prospective student should communicate with the institution they wish to apply to in order to know the specific admission requirements and procedures.
- Applying directly through the free on-line application
- Communicate with the Directorate of International Student Affairs at the Ministry of Higher Education and Scientific Research and apply to any higher education institution
Master's Degree in E-Marketing and Social Media
Princess Sumaya University for Technology
Jordan, Amman