STRATEGIC MARKETING and BRAND MANAGEMENT
Masters Degree Program without thesis in Strategic Marketing and Brand Management is a 90 ECTS credit program with a duration of 1,5 academic years and with 30-ECTS semesters. The regular program consists of 10 courses of 30 local credits and a term Project. The institute, upon the request of the program director, may require the prospective student to take additional courses if his/her background is not seen fit to follow the program.
Purpose of the program is to give appropriate information which is in accordance with managerial, functional and communicational approaches and to bring participants in skill in terms of marketing and trademark management by comparing business and market. Today it is primarily important the satisfaction of people who are in charge in management process. The negotiation between partakers depends on everyones satisfaction. Finding clients and make them continuous for the company is vital for the organizations future. For the goals and objectives of the organization; transparency, stability and to increase market share, to pay attention to all kinds of clients, to get informed about clients, to acknowledge the organizations culture and its principals, and to use clients creativity for the organizations benefit are crucial. The master programme includes, briefly, the above information.