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Overview While students will earn BBA degrees in marketing management, the scope and depth of course offerings permit students a choice of designing their own program.In the track that you choose, you must fulfill the Marketing - Digital Marketing requirements at The City University of New York described below. Your transcript will indicate that you have a major in marketing management with one of the five tracks that you have chosen.Marketing is a strategic process of planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy consumer and organizational objectives. Through its development and management of brand equity, marketing is fundamental to the successful functioning and profitability of any business, large or small. Students can examine the overall marketing management process by taking the general marketing track or may elect to focus on the advertising and marketing communication track or international marketing track.International business is a multidisciplinary field of relevance to students of business with a broad range of interests and in preparation for careers in organizations ranging from small import-export firms to large multinational corporations.The department offers a major in marketing management and a major in international business.Mission The mission of The City University of New York, embodied in state education law, Article 125, Section 6201, as the finding and intent of the New York State Legislature, states in part:“The Legislature intends that The City University of New York should be maintained as an independent system of higher education governed by its own Board of Trustees responsible for the governance, maintenance and development of both senior and community college units of The City University. I want to find another Bachelor Course

The Department of Marketing and International Business offers a wide variety of courses in the Marketing - Digital Marketing program at The City University of New York to meet the specific career orientations of students interested in any facet of the marketing and international business process.

Disciplines

MarketingDigital MarketingDigital Communication

Requirements

English Requirements

PTEMin 53
IELTSMin 6.5
TOEFLMin 80

Other Requirements

1Submit your completed CUNY Application by the priority deadline. Applications are only accepted online.Official high school transcriptTest scores: Have SAT or ACT scores sent directly to CUNY (Baruch’s SAT / ACT score code is 2950). We also accept test scores sent by your high school counselor/college advisor.Non-refundable $65 application processing fee: The easiest and fastest way to pay the fee is online by credit card using a Visa or MasterCard (via the CUNY Portal).

Marketing - Digital Marketing