Advertising and Brand Responsibility

The School of Journalism and Communication's advertising master's program welcomes graduate students who are interested in making the world a better place. Graduate students in advertising want to raise the bar for brand communication.

Our students want to work for an organization that's committed to finding solutions to the world's pressing problems.

In our one-year graduate program, you'll learn how to use strategic communication skills to guide strong brands in areas like sustainability, privacy and data protection, social justice, and diversity.

You'll also learn how to:

• Define brand responsibility
• Analyze consumer concerns about societal issues
• Design effective brand responsibility strategies and campaigns
• Recognize brands' responsibilities to society beyond economics
• Develop solutions that use critical, conceptual, and creative approaches

To be admitted to the University of Oregon for the purpose of seeking an advanced degree or certificate, you must hold a bachelor’s degree or higher from a regionally accredited four-year U.S. college or university OR hold an equivalent credential from a qualifying international institution.

Confirm that you are an international student applicant.

You are an international applicant if you:

If you do not meet those requirements, you may be a domestic applicant.

1. • Are a citizen or permanent resident of a country other than the United States and you intend to return
   • Are in the United States on an educational, worker, or visitor visa, or are residing in your home country
   • Have filed an application for United States citizenship or permanent residency, but have not yet been granted approval

2. Complete and submit the University of Oregon online application.

   This is the universal portion of the application for graduate studies—it is required of every applicant, regardless of their field or program of study. However, your access to the University of Oregon online application will be provided through the website of the program to which you are applying. If you need help locating or accessing the UO online application, please contact the department(s) that you are interested in applying to.

   Applicants may apply to multiple programs per term. If you choose to apply to multiple programs, you must create a new UO application account and submit a new application for each program.

3. Complete and submit all additional materials required by the department or program.

   Each department or program at the University of Oregon establishes its own set of additional requirements and procedures for admission to graduate studies. For most programs, the departmental portion of the application is included as part of the University of Oregon application. Check with the program for their list of required application materials, submission procedures, and deadlines.

4. Submit unofficial transcript(s) as part of your online application.

5. Submit documentation of English language proficiency.

   Students for whom English is not a native/primary language have three options for demonstrating English language proficiency.

6. If offered admission, submit official transcripts from all institutions where you earned a Bachelor's degree or higher.