In the first year, students are introduced to the foundations of advertising, marketing, and business, including examining organisational behaviour and understanding business data.
In the second year, the course builds on these foundations exploring concepts and processes such as strategic marketing planning and the application of advertising and marketing.
In the final year, modules focus on specific areas of marketing, media, branding, and advertising, alongside an independent project where students can choose their focus within the field of advertising and/or marketing.
The opportunity to undertake a year-long work placement after the second year is open to all full-time students on this course. Those who choose this route do not pay tuition fees for that year but will be required to cover their travel, accommodation, and general living costs. Students are expected to source their own placement, and tutors can provide support during the process if required.
What You Need to Know
We want you to have all the information you need to make an informed decision on where and what you want to study. To help you choose the course thats right for you, we aim to bring to your attention all the important information you may need. Our What You Need to Know page offers detailed information on key areas including contact hours, assessment, optional modules, and additional costs.
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