Advertising and Marketing Communications (BA)

Developing Creative and Strategic Communicators

Beyond simply selling a product, advertising and marketing is about connecting with people in creative ways, reaching specific audiences, and understanding the ways and means of promotion. Students and marketing professionals in Webster's Advertising and Marketing Communications programs learn theory and application to help develop a creative, competitive edge, while learning to analyze traditional advertising, social media, and mobile marketing campaigns to establish and advance in their careers.

• A minimum Grade Point Average (GPA) of 2.5 on a 4-point scale, or its equivalent in other grading systems (academic achievement in programs that use a grading or assessment scale other than a 4.0 is evaluated in the context of the relevant academic system)
• WASSCE: Credit passes (A1-C6) in six (6) subjects comprising three core subjects including English Language and Mathematics, plus three (3) relevant subjects
• SSSCE: Credit passes (A-D) in six (6) subjects comprising three core subjects including English Language and Mathematics, plus three (3) relevant subjects

• The English language proficiency minimum requirement is a TOEFL score of 550 points on the Paper-based Test (PBT) and 80 points Internet-based Tests (iBT), an IELTS overall score band 6.0 or a Duo lingo score of 120. Check with the admission team on other test scores. 

• Official high school transcripts 
• Certified true copy of high school diploma or External exams certificate
• Literal English translations of the diploma and transcripts, if they are not in English. To be official, translations must be certified by an accredited translator or notarized by a competent legal authority. We do not accept photocopies of translations
• English results from TOEFL, IELTS, Duolingo, Pearson, Cambridge Academic English, Password, GTEC or iTEP tests
• A 300-word essay to discuss the following:
  1. Your education and life experience 
  2. How have these experiences shaped your life goals?
  3. How do you expect this program to help you achieve your goal?
• A letter of recommendation
• Official ID: photocopy of a national identity card or passport biographical page