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    Advertising and Marketing Communications BSc (Hons)
    Go to University of Bedfordshire
    University of Bedfordshire

    Advertising and Marketing Communications BSc (Hons)

    University of Bedfordshire

    University of Bedfordshire

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    United Kingdom, Luton

    Key Facts

    Program Level

    Bachelor

    Study Type

    Full Time , Part Time

    Delivery

    On Campus

    Course Code

    N560

    Campuses

    University Square Campus Luton

    Program Language

    English

    Start & Deadlines

    Next Intake Deadlines27-May-2024
    Apply to this program

    Go to the official application for the university

    Duration 3 year(s)
    Tuition Fee
    GBP 14,500  / year
    Next Intake 27-May-2024

    Advertising and Marketing Communications BSc (Hons)

    About

    About the course

    On this practice-led course you develop the essential digitally relevant skills for the world of advertising copywriting and marketing communications opening up opportunities in specialist agencies brand communications and client-side brand management.

    Learn essential skills in advertising and copywriting - from traditional marketing and media communications to digital content for website and social media – ensuring you can create strong brand messages and communicate them effectively to targeted audiences.

    You put theory into practice building your work experience and awareness on placement and working with external agencies – also a great opportunity to build your network of industry contacts.

    Why choose this course?

    • In your first year study alongside other business students working on practical business problems as you learn the foundations of marketing communications
    • Develop your skills in copywriting and creative advertising; digital communications; brand management; and entrepreneurship
    • Build your expertise in account and media planning; using data; strategy; and marketing ethics
    • Develop your knowledge and experience in your final year by working with real companies on real issues
    • Learn to be an agile professional with the knowledge and skills to adapt quickly to a constantly evolving market environment
    • Gain additional employability skills in communication problem-solving and teamwork
    • Benefit from a course accredited by the Chartered Institute of Marketing (CIM)




    Darnell McWilliams BA (Hons) Advertising and Marketing Communications

    Find out what more we can offer YOU at Beds

    Develop the essential digitally relevant skills for the world of advertising copywriting and marketing communications opening up opportunities in specialist agencies integrated brand communications and client side brand management.

    Gain vital work experience and awareness on placement and working with external agencies and build your network of industry contacts. Relate marketing to finance HRM and operations and take specialist units in PR and e-Business.

    Examine international business and marketing management - branding buyer behaviour distribution and competition - with specialist units in marketing communications media analysis and planning.

    Choose Advertising and Marketing Communications at Bedfordshire and:

    • Learn essential skills in advertising and copy writing - using a mixture of traditional marketing and media communications and more modern tools such as Facebook Twitter and Instagram
    • Study areas including PR creating marketing communications marketing communications practice and marketing in contemporary contexts
    • Develop your knowledge and experience in your final year by working with real companies on real issues
    • Gain additional employability skills in communication problem-solving and teamwork
    • Challenge yourself with an optional sandwich placement year
    • Benefit from a course that reflects the Business Schools commitment to practice based and research informed education and is accredited by the Chartered Institute of Marketing (CIM).

    Requirements

    Entry Requirements

    2 A level passes (minimum C and D)

    International Baccalaureate (24 points)

    A recognised Foundation degree

    Additional course requirements if any

    English Program Requirements

    To apply for a place on an undergraduate course (BA/BSc) you need to have completed your high school education (12 years) and have a pass equivalent to two UK A level passes and have the required English language qualification.

    Fee Information

    Tuition Fee

    GBP 14,500  / year

    How to Apply

    When you submit an application form you must remember to include photocopies of the following supporting documents. We do not need to see your original qualifications and certificates.

    • A completed application form signed by you (an electronic signature is fine)
    • Copies of your official academic qualifications and certificates including proof of your level of English Language (where relevant)
    • A one-page personal statement. This should tell us why you want to study your chosen course.
    • A copy of your current valid passport details
    • Please submit copies of any UK Visa that you have held and any documentation relating to previous visa refusals from any country
    University of Bedfordshire

    Advertising and Marketing Communications BSc (Hons)

    University of Bedfordshire

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    United Kingdom,

    Luton

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