About the course
On this practice-led course you develop the essential digitally relevant skills for the world of advertising copywriting and marketing communications opening up opportunities in specialist agencies brand communications and client-side brand management.
Learn essential skills in advertising and copywriting - from traditional marketing and media communications to digital content for website and social media – ensuring you can create strong brand messages and communicate them effectively to targeted audiences.
You put theory into practice building your work experience and awareness on placement and working with external agencies – also a great opportunity to build your network of industry contacts.
Why choose this course?
- In your first year study alongside other business students working on practical business problems as you learn the foundations of marketing communications
- Develop your skills in copywriting and creative advertising; digital communications; brand management; and entrepreneurship
- Build your expertise in account and media planning; using data; strategy; and marketing ethics
- Develop your knowledge and experience in your final year by working with real companies on real issues
- Learn to be an agile professional with the knowledge and skills to adapt quickly to a constantly evolving market environment
- Gain additional employability skills in communication problem-solving and teamwork
- Benefit from a course accredited by the Chartered Institute of Marketing (CIM)
Darnell McWilliams BA (Hons) Advertising and Marketing Communications