About

Overview Graduates of the Advertising and Marketing Communications program at Conestoga College are a hybrid of communication marketing strategists and visual-thinking creative specialists who possess the ability to engage remotely with the latest cloud software while using industry standard devices. You learn the fundamentals of marketing, sales, advertising and communication principles, and media design for traditional, web and mobile platforms, social media campaigns, public relations, event marketing, and entrepreneurship. I want to find another Bachelor Course Through an experiential learning approach, you actively engage in a dynamic and innovative learning process, both in and out of the classroom. You have the opportunity to work consistently with clients and collaborate with industry professionals to enhance communication competencies and learn from real-world experiences. The program emphasizes the integration of creativity and planning by blending projects and assignments throughout the courses.A field placement provides first-hand experience to further prepare you for the advertising industry. A final capstone project allows you to demonstrate mastery in research and design and present an integrated marketing communications proposal to a real client. Throughout the program, you build industry contacts and work towards creating a competitive portfolio.CareersGraduates will have the skills to develop a media plan, prepare advertising strategy and copy, plan and execute complete campaigns, prepare media buys, execute design and production in both print and web media, and provide advertising account management in advertising agencies, small business, non-profit organizations, start-ups, and new media.Graduates have degree completion opportunities in Conestoga's Bachelor of Public Relations (Honours).

The Advertising and Marketing Communications program at Conestoga College provides you with the opportunity to develop your skills for a wide range of communicative professions.

Disciplines

MarketingDigital Marketing

Requirements

Other Requirements

1Ontario Secondary School Diploma (OSSD), or equivalent, or 19 years of age or older with mature student status (See Mature Student definition for details.)Grade 12 compulsory English, C (70%) or U (60%), or equivalent, OR Conestoga College Preparatory Communications (COMM1250), or equivalentAll applicants who meet the academic strength requirements (70%) must attend a program information session and present a portfolio of their creative work

Advertising and Marketing Communications