Advertising, B.A.

Advertising, B.A. Program

The Department of Advertising & Brand Strategy offers a 120-hour degree program leading to a Bachelor of Arts in Advertising . The program gives students the training and background to become leaders in advertising and brand communication.

The curriculum encourages students to think responsibly and connect advertising concepts with history as well as contemporary society. Students compare and critique advertising and brand communication as they analyze the integrated nature of the current media world. They are stimulated to think independently and work collaboratively in a professional manner. Oral and written communication is emphasized as students learn to create innovative advertising messages. The program combines a focus on skills training with creativity and critical thinking.

Students majoring in advertising gain detailed understanding of the creative and business-related aspects of advertising, ultimately preparing them for careers in account service, brand management, copywriting, sales, production, design and layout, digital strategy, media planning, and research. Students majoring in advertising take additional coursework from other departments within the college as well as approved electives outside the college.

The department also hosts industry professionals who speak to students about internships and careers in advertising. A variety of student organizations are available at the department and college level offering students hands-on experience. There are multiple opportunities to participate in local/national competitions.

• Attend two consecutive years of high school/secondary school in the United States.

• Attend two consecutive years in a high school/secondary school with U.S. accreditation or attend high school/secondary school within an English proficiency exempt country. (See a list of exempt countries below.)

• Achieve a score of 4 (grade of C) or higher in English on the IB diploma.

• Achieve a grade C or better in English on the A-Level GCE. This cannot be English as a second language (ESL courses), English literature, etc.

• Completion of the equivalent of TTU's ENG 1301 + 1302 English courses with a grade of B or better at an institution with U.S. accreditation or an institution within English proficiency exempt country. This can include a literature, composition, speech, or English class. These cannot be remedial or ESL courses. See a list of exempt countries below.

• Complete 30 transferrable credit hours at an institution with U.S. accreditation or an institution within an English proficiency exempt country. Remedial or ESL courses do not count towards the total credit hours. See a list of exempt countries below.

• Applicant attended four (4) consecutive long semesters of credit-bearing/non-development/non-ESL courses at an accredited post-secondary school in the U.S.
• Attended two (2) consecutive years of high school in the United States.
• Attended two (2) consecutive years of high school with U.S. accreditation or within an English proficiency exempt country
• Applicants from the below English Proficiency exempt countries (must provide proof with passport)