Advertising - B.S.

The Bachelor of Science degree in Advertising gives students the chance to connect with people through different media forms, by selecting the right audience, uncovering consumer insights and developing strategic and creative messaging, all with a digital-first mindset. Curriculum focuses on the advertising industry and the social responsibilities associated with this exciting form of persuasive media.

Coursework is supplemented with an internship. Other opportunities for experience include news, production, management, sales, performance and advertising positions with Kent State's award-winning student media. Positions may also be available with IdeaBase, a student-run, full-service integrated marketing communications firm just down the hall from classrooms. Students teams also have the chance to participate in national competitions and make professional connections in the Franklin Advertising student group.

Students graduate ready for a career planning, buying and creating materials for digital and traditional outlets.

Accreditation

Accrediting Council on Education in Journalism and Mass Communications (ACEJMC)

Graduates of this program will be able to:

1. Demonstrate critical thinking, grounded in a legal and ethical framework.
2. Gather information, analyze it, and make informed judgments using methods and tools appropriate to their professions.
3. Demonstrate the ability to apply theory and research appropriate to their professions, including quantitative and qualitative methods.
4. Demonstrate the ability to apply basic ethical principles to their professional work.
5. Demonstrate the ability to apply laws and regulations applicable to their professional work.
6. Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
7. Demonstrate understanding of how media and their professions evolved historically, their role in societal development and their global interaction today with institutions and individuals.
8. Demonstrate appreciation for diverse cultures and individual differences, and reflect that appreciation in their work.

Program Learning Outcomes

Graduates of this program will be able to:

1. Demonstrate critical thinking, grounded in a legal and ethical framework.
2. Gather information, analyze it, and make informed judgments using methods and tools appropriate to their professions.
3. Demonstrate the ability to apply theory and research appropriate to their professions, including quantitative and qualitative methods.
4. Demonstrate the ability to apply basic ethical principles to their professional work.
5. Demonstrate the ability to apply laws and regulations applicable to their professional work.
6. Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
7. Demonstrate understanding of how media and their professions evolved historically, their role in societal development and their global interaction today with institutions and individuals.
8. Demonstrate appreciation for diverse cultures and individual differences, and reflect that appreciation in their work.

Submitting your English test score

When applying as an undergraduate or graduate student to Kent State, there are a variety of ways to submit your score depending on which type of test you took.

• Students should request that ETS send official TOEFL scores directly to Kent (institution code: 1367).
• An IELTS or PTE report needs to be uploaded as a scanned PDF into our online application system..

All English scores will be verified for authenticity. Students with fraudulent documents will result in denial of admission or immediate dismissal.

Proficiency Waivers

Depending on your educational background, you may be eligible for an English language proficiency waiver, meaning you do not need to take a language exam. See our country list and related requirements.

¹ Based on one academic year, two semesters for a full-time international student. Program and special course fees are additional.

² Based on a standard double room and basic board plan. Other room types and board plans at different prices are available.

³ Based on the Student Health Insurance premium for one year. The United States does not have universal health care. For this reason, the university requires all international students to purchase the sponsored student health insurance plan. Under certain criteria, a student may request a waiver of this charge.  Total is based on an estimated cost of the required books/supplies for each term and is subject to change each fall.

All international students are required to pay the $20 per semester International Student Activity Fee.  The fee is assessed each semester to support the delivery of the various programs ISSS provides to its students.

Follow the steps below to become part of the Kent State community. If you have any questions, please reach out to us any time.

Submit an Online Application and Fee

Prepare Application Documents to Upload as You Apply

• Passport biographical page.
• English Language Proficiency official results report for IELTS, PTE or MELAB. TOEFL score should be submitted officially through ETS (Institution Code 1367).
• College transcript/detailed marksheets (Certified English translation and original language). 
• College Graduation Certificate/Diploma if already issued (Certified English translation and original language). 
• GRE/GMAT or other standardized tests if required (submit official test report through test center).
• Graduate assistantship application (if applicable).
  • Assistantship application.
  • Graduate assistantship applicants may need to meet earlier deadlines. Please check with department for deadlines. 
• Additional documents if required. *Review requirements from individual department or school.
• Financial guarantee (bank statements) that show sufficient funds to cover educational expenses.*
• Kent State University Financial Information Worksheet.*
  • *Financial documents are only required after acceptance. 

Upload All Required Documents to the Online Application System

For faster processing, all the documents should be uploaded in the online application system to complete the application.

Check Your Application Status

Apply for Immigration Documents (I-20)

Transfer Your SEVIS record (If Applicable)

If you are an F-1 student transferring from a school in the United States, please review the Transfer In Guide regarding your SEVIS record transfer. F-1 students must transfer their SEVIS record in order to maintain their F-1 status.

Provide Final and Official Documents After Arrival

For admissions purposes, we accept scanned documents of international credentials and scanned copies of official U.S. transcripts. When an applicant is admitted, his/her final and official transcripts and diploma should be brought to the International Admissions Office for verification. This should be done within the first semester (or the first module for ESL students). Otherwise, the student's account will be put on HOLD.