Advertising - BA (Hons)

University of South Wales

United Kingdom, Cardiff

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University of South Wales

United Kingdom , Cardiff

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Course Code

N561

Campuses

Cardiff

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2026

Apply to this program

Go to the official application for the university

Duration 3 year(s)

Tuition Fee

GBP 16,800 / year

Next Intake September-2026

Advertising - BA (Hons)

About

Graduate from USW’s BA Advertising course ready for the industry with a robust mix of creative, business, and strategic skills. Your comprehensive expertise will be highly transferable and sought after in the global creative, marketing, and social media sectors.

Year one
Advertising Fundamentals
Creative Process 01
Advertising for Print
Creative Content 01
Copywriting*
The Advertising Industry

Year two
Customers and Consumers
Experiential Advertising
The Agency*
Account and Media Planning
Creative Process 02
Content Creation 02

Year three
Competitive Advertising
Advertising Collaboration
Case Study
Creative Advertising*
Professional Project

*Part of these modules can be studied through the medium of Welsh

Requirements

Entry Requirements

Academic Qualifications

Applicants who have completed a Diploma of Technician / Technical Diploma in a relevant subject can be considered for year 1 entry of an undergraduate degree
Applicants who have followed the IB Diploma curriculum can be considered for undergraduate entry – the normal UCAS tariff will be applied
Applicants who have followed the A-Level curriculum can be considered for undergraduate entry – the normal UCAS tariff will be applied

Undergraduate Advanced Entry

Students who have completed a 2 year Diploma or Associate Degree from a recognised institution can be considered for advanced entry onto the 2nd year of an undergraduate degree programme

If your qualification is not covered above or you do not meet the set criteria please contact us and we will see how we can assist you.

English Program Requirements

English language requirements

International applicants will need to have achieved an overall of IELTS 6.0 with a minimum of 5.5 in each component/TOEFL 72 overall and a minimum of 18 in reading, 17 in listening, 20 in speaking and 17 in writing or equivalent.

Equivalents can be located on our English Language pages.

If you have previously studied through the medium of English, IELTS might not be required, please visit our country specific page for further details. If your country is not featured, please contact us.

If you do not meet the English entry criteria, please visit our Pre-Sessional course pages.

Career

Career paths

Art Director
Copywriter
Social media content creator
Account manager
Digital marketer

Careers and Employability

Graduate careers

BA Advertising at USW prepares you for a career from day one. Explore creative, strategic, business, and client roles while getting hands-on experience through internships, work placements, and live projects with agencies in Cardiff and Bristol. As an advertising graduate, you’ll be industry-ready for roles like art direction, copywriting, graphic design, and roles in digital marketing, media buying, and project management. Alumni have landed jobs at local agencies like Rebel Lion and Cowshed, national firms like Gymshark, and international companies such as Ogilvy, Digitas, and brands across Malaysia, Oman, Spain, and Nigeria.

Industry Partners

Our advertising course is your gateway to the industry, with strong links to top agencies and membership bodies. You'll work with local agencies like Rebel Lion and Spin Dogs, national names such as Au Vodka and Gymshark, and global leaders like Ogilvy and Digitas. We're also a member of CACHE, a prestigious group of UK higher education advertising courses, meaning you'll learn from the best and stay up-to-date with industry trends. These connections will help you get hands-on experience and build a network that will further your career, no matter where you choose to work after graduation.

Careers support

We’re here to help you launch your career from the get-go. We’ll guide you through finding internships and placements and support you with CV and portfolio building. You’ll develop key skills in project management, client interaction, and teamwork across different media, all while learning to present your ideas confidently. Our careers service is with you throughout your course, offering workshops and one-on-one coaching on CVs, interviews, and job applications. Plus, we’ll help you get noticed on LinkedIn and explore global job opportunities.