Advertising

Prepare to join the multibillion dollar advertising industry through App State's unique, multi-track Advertising (BS) degree program. Whether you are interested in developing advertising strategy or the creative elements of an advertising campaign, the Advertising degree will prepare you for an ever-evolving and fast-paced career.

Program courses provide a foundational understanding of the field of advertising, media publishing, promotional video, social media strategies, research, professional ethics, international advertising and a thorough exploration of advertising campaigns.

As you progress through the program, you can choose either the Strategic Advertising or Creative Advertising emphasis:

• Strategic Advertising focuses on media planning, client development and services, and consumer insights.
• Creative Advertising focuses on graphic design, copywriting, video production and developing creative campaigns.

When you're ready to launch your advertising career, you will be well prepared and equipped with an industry-specific professional portfolio.

• Advertising Account Executive
• Advertising Copywriter
• Advertising Manager
• Advertising Media Planner
• Advertising Salesperson
• Art Director, Advertising
• Consumer Products Salesperson
• Corporate Designer
• Creative Director
• Electronic Publication Specialist Export Manager
• Fundraising Coordinator
• Graphic Artist
• Illustrator, Advertising
• Illustrator, Editorial
• Print Production Coordinator
• Promotion Coordinator
• Sales Representative

• Complete an application (apply using the Common Application)
• Provide your official high school transcript(s)
• Provide your official or unofficial college transcript(s) for any completed college coursework*
• Submit $65 application fee (or approved fee waiver)
• Submit official or self-reported SAT (school code: 5010) or ACT (school code: 3062) scores (or apply with a test waiver)
• Complete your FAFSA (application opens Oct. 1; school code: 002906)