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Advertising & Brand Communication (BA)

SRH Berlin University of Applied Sciences

Germany, Berlin

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SRH Berlin University of Applied Sciences

Germany , Berlin

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Campuses

Berlin

Program Language

English

Start & Deadlines

Next Intake Deadlines10-Jan-2021

Go to the official application for the university

Duration 3.5 year(s)

Tuition Fee

EUR 4

Next Intake 10-Jan-2021

Advertising & Brand Communication (BA)

About

Would you rather click on online ads than block them? Do you love to develop both communication strategies and creative solutions? Are you interested in design and copy writing? Then the BA programme in Advertising & Brand Communication is exactly your thing. This programme combines a theoretical background, strategic thinking and the development of big ideas with the creation of all different kinds of adverts. This particular combination of modules and courses in the BA in Advertising is unique not only in Berlin, but in all of Germany. This Bachelor's programme educates students in the diverse fields of advertising, as well as, the related fields of marketing, consumer behaviour and market research. The curriculum brings together empirical research, brand planning and innovation strategies on the one hand and visual, verbal and audiovisual communication on the other. Solid theoretical knowledge is balanced with practical projects. The individual projects are based on actual briefings, contributed directly by advertising agencies, commercial enterprises or cultural and social businesses. Furthermore, all professors and teachers have a strong industry background and are continuously active in their individual fields. This internationally recognised BA programme in Advertising & Brand Communication prepares students for careers in advertising agencies, marketing and advertising departments as well as in media companies and cultural businesses. You will also be able to access numerous postgraduate and Master's programmes.

Requirements

Entry Requirements

General higher education entrance qualification ("Abitur") or university of applied sciences entrance qualification ("Fachhochschulreife") Proof of English language proficiency Portfolio with 10 of your own artistic works CV Health insurance certificate (must be handed in no later than 1 April / 1 October) Passport copy (photo page only)