Advertising & Digital Marketing

This is an exciting time to enter the marketing communications industry as advertisers develop campaigns for an increasingly complex and interesting media landscape. Throughout this Advertising and Digital Marketing Degree, you will have the opportunity to work on a wide range of digital platforms and traditional media as you plan and create real campaigns. The degree culminates in a pitch to clients of a top global agency, providing practical preparation for work in advertising and digital marketing roles.

Our Advertising and Digital Marketing Degree suits those interested in creativity, tech and business with recent students working at companies such as Google, Disney, YouTube, The Financial Times, MediaCom, Next, Superdrug, Sainsburys, Publicis, Bauer Media and WPP.

Professional Body: Digital Marketing Institute and Chartered Institute of Public Relations

• 100% overall student satisfaction, NSS 2020
• Numerous opportunities for work experience
• Active student community with opportunities for collaboration across each year and a student-run Advertising Society in Northampton Students' Union
• Involvement with industry professionals – from top ad agencies, digital media companies and the Digital Northampton network
• HP laptop and software included with this course for eligible students. Eligibility criteria and terms and conditions apply

• Tawjahiya and successful completion of a Foundation programme from a UK awarding body,
• Two-year associate degree / community college diploma (occasional Year 2 entry may be granted depending on qualification and modules studied),
• International Baccalaureate Diploma,
• Successful completion of a Foundation programme from a UK awarding body,
• A Levels

Please contact us or check the Course information pages for the specific grades or points you will need or if you have a qualification not listed above.

You will join a world-class community of marketing professionals, who continue to support one another and our students at events and through our LinkedIn group.

The advertising and digital marketing industries provide a wide range of exciting employment opportunities for graduates, including:

• Digital media executive
• Social/online communities manager
• Account manager in a marketing communications agency
• Media planner or buyer
• Advertising planner
• Public relations consultant
• Brand or communications manager within a client organisation

Postgraduate Opportunities

Once you have successfuly completed your BA Advertising & Digital Marketing degree, you will have the opportunity to undertake further study at postgraduate level. Some of our industry relevant postgraduate degrees include:

• MSc International Marketing Strategy