USU is the only university in the state where students can get a degree in agricultural communication. There is a high demand for communication professionals with knowledge and background in agriculture because the agriculture-related industry, from farming and livestock to food production and human nutrition, encompasses a significant portion of careers worldwide.
Agricultural communication students pair their BS in agricultural communication with a BS in journalism to graduate with two degrees. Students in either degree take coursework in a variety of agricultural disciplines, including animal science, plant science, agricultural economics, nutrition, and landscape architecture. They also take courses in video production, photography, graphic design, website design, marketing and sales, and agricultural communication. This training provides students with the basic knowledge to draw from as they communicate the importance of the food and fiber industry.
The dual-degree program combines courses in journalism and agriculture to develop an agricultural communication professional with skills in broadcast and print journalism, social media, or public relations. Students in the dual-degree program can work in the broad field of journalism, but they also have the knowledge and qualifications to specialize in agricultural communication careers.
The department recommends that all students complete a one-semester internship before graduation. Because of the hands-on learning students receive while in the program, they graduate with substantial experience and are more likely to be hired.
Emphases:
The following emphases are for the dual-degree program. Students may concentrate their coursework in one of the four Journalism and Communication Department emphases.
- Broadcast/Electronic Media: This emphasis focuses on the distribution of video and audio content to a wide audience through television, radio, and the Internet. Students learn to write radio and TV scripts and to use electronic media equipment. They gain hands-on experience through the departments Aggie TV News. Opportunities are also available through Utah Public Radio and Aggie Radio.
- Print Journalism: Students work toward mastery of the written word, telling stories and aspiring to accuracy, integrity, and artistry. They typically enter careers writing for newspapers, magazines, or other print and online media. Many students in this emphasis write for the on-campus newspaper, The Utah Statesman, or for the student-run Aggie BluePrint magazine.
- Public Relations/Corporate Communications: Students learn to help the public better understand organizations, businesses, and issues. They gain experience working with on- and off-campus clients through coursework and internships. After graduation, PR students often move into careers in event planning, image building, media relations, crisis management, Web communications, social media, employee relations, and more.
- Social Media: This emphasis prepares students for careers as digital media directors, content curators, digital content developers, and online strategists for a variety of organizations. Students learn content development and curation using the latest tools, interpret analytic data, and develop data-based strategies for clients. Internship opportunities are available with local companies, public relations and marketing firms, and media organizations.