Applied Graphic Communication concerns the process of creating visual materials that effectively convey information using text and/or images. This discipline encompasses many creative and technical fields involved in all phases of design, production, finishing and distribution of two- or three-dimensional artwork, products or electronic transmissions. The Applied Graphic Communication major is for students seeking foundational skills appropriate for further study in the design field or for employment in areas of design support.
Graphic communication is a professional field encompassing a broad range of design formats for both print and web-based media. Included among these are advertisements, newsletters, brochures, magazines, technical literature, identity and branding systems, package design, Web pages and multimedia. Students in the Applied Graphic Communication programs participate in small classes with considerable personal attention and direction from faculty. Art and design classes are taught in well-equipped studio facilities and labs using industry-standard computers and software.
The Applied Graphic Communication program may be completed full time in either two or three years. Students should meet with an academic advisor regularly to ensure that they take courses in the correct sequence and that they meet prerequisites.