Overview
This BA (Hons) Business Management and Marketing degree focuses on building the skills and experience you need in marketing to create successful marketing and social media campaigns. To develop expertise as a marketer, you will apply theory in a range of marketing projects and apply your skills to realistic business scenarios.
Business is brought to life on our Business and Marketing degree with focus on current real-world business and marketing management practice. You will work on live business projects and case studies to develop your confidence, business knowledge, entrepreneurial mind-set and understanding of marketing principles.
You will explore a range of topics such as management, marketing, finance, consumer buyer behaviour, brands, digital campaign planning, market research, HRM and law to provide you with a strong foundation of both marketing and business management needed by employers today.
Many of the jobs you will hold in the future don’t exist yet and this degree will teach you management fundamentals to deal with today’s complex and changing business landscape. It will also develop your marketing focus should you decide to progress your career in marketing and extend your studies further to gain full Chartered Institute of Marketing Institute (CIM) accreditation. You can gain this additional professional qualification by taking the marketing options and membership/exam fee.
On this course you will:
- Explore various business, management and marketing topics, tactics, opportunities, challenges and solutions.
- Specialise in creative marketing.
- Complete projects with real business clients.
- Be able to complete a 1-year and/or 10-week placement providing valuable work experience.
- Develop valuable soft skills like teamwork, communication, time management and problem solving.
- Have the opportunity to take part in events and activates including trips, events and business forums.
Accreditation
We have recently obtained CMI accreditation for BA (Hons) Business and Human Resource Management which provides you with assurance that our degrees meet current employer requirements of aspiring managers. In addition to your degree, you will be eligible to achieve the Level 5 Diploma or Certificate in Management on graduation at no extra cost or work, if you satisfactorily complete mapped modules. Research shows that CMI accreditation improves your employability within a graduate level job and if you are interested in a management career, this qualification can improve your potential of securing a first level management position. You can apply for ‘Chartered Manager’ status on graduation to improve your management career potential.
This degree is accredited by the Chartered Institute of Marketing (CIM) which is a professionally recognised qualification with marketing professionals. Our degree includes one module that will entitle you to exemption from one module on the PG Certificate or Diploma level of the CIM Professional Marketing qualifications after you graduate. This will be useful if you decide to pursue a career in marketing and would like to gain further marketing qualifications to enhance your career.