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About this course
You’ll study the latest marketing and management concepts, learn about consumer behaviour and understand how to harness the power of digital marketing and social media.
But it’s not just about the theory. This course is hands-on from day one, so you’ll take part in live business projects for international brands and be fully supported by our passionate and expert staff while you practise real-life scenarios.
And that means you’ll graduate with a strong foundation in both marketing and business principles – plus with the practical skills and experience that employers look for.
Further opportunities include an annual marketing challenge, such as the chance to work with Team GB, or a placement year to gain valuable work experience and get paid. Recent companies who have worked with our students include Siemens Games, Jaguar Land Rover, IBM and Sony.
And thanks to our accreditation with the Institute of Marketing (CIM), you’ll be eligible for student membership, get access to networking events and be exempted from certain exams, putting you on the fast track to a professional qualification and a headstart on your competitors.
You don't do exams at work, so why do them at university? As the birthplace of Authentic Business Learning, we take a different approach and focus on giving you the skills and experience to succeed.
Starting in your first year, you'll take part in live projects with real businesses. These form the basis of assessment alongside assignments, coursework and presentations, so your grades will be based on the tools you'll actually need when you graduate.
Each year, you’ll study modules worth 120 credits. Most modules are 20 credits but some are worth more. In these cases, you’ll study fewer modules. Some modules are compulsory, some are optional, so you can build a course that’s right for you.