BA (Hons) Media and Immersive Production

This course will enable you to pursue a range of careers in the creative industries where current and emerging technologies and design concepts are used in the production of innovative, immersive user experiences. The course will introduce you to graphic, animation, video, VR, AR, projections and sensors production techniques.

You will learn how to project manage live events for real clients involving research, conceptualisation, planning, design, development and testing of cutting-edge digital experiences for events, including e.g. live entertainment, art and museum installations, exhibition spaces and fashion shows, tourism, training and education and smart city initiatives.

You will further learn about methodological and experimental design approaches, including research into cognitive, behavioural, sensory and affecting user experiences. You will reflect critically on design practices and consider wider implications of immersive production on everyday life and the wider community and societal needs.

Foundation year

If you don't meet the entry requirements for a BA, you can study this course as an extended, four-year programme. You'll begin by taking a foundation year which prepares you for a successful transition to the BA degree. This means it will take you four years to complete the course full-time, and eight years to complete the course part-time.

• Use current and emerging digital technologies, including graphic, animation, video, VR, AR, projections and sensors, to create a range of digital user experiences.
• Research, plan, design and develop cutting edge digital experiences for events including e.g. live entertainment, art and museum installations, exhibition spaces and fashion shows, tourism, training and education and smart city initiatives.
• Work collaboratively with other creatives (e.g. artists, dancers, musicians) to develop and project manage live projects for real clients.
• Develop and test conceptual, methodological and experimental approaches to design.
• Research and develop cognitive, behavioural, sensory and affecting user experiences.
• Reflect critically on design practices and consider wider implications of emerging and immersive technology on everyday life.
• Develop uses of emerging digital technology that support local community and wider societal needs.

• Tawjihi: 60% for Foundation
• 3 x AS Levels: Foundation
• US High School Diploma: GPA 2.0 for Foundation
• US High School Diploma: GPA 3.0 + SAT1 1070 for Direct Entry to Bachelor's
• International Baccalaureate (IB): 25 points with minimum 15 at Higher Level for Direct Entry to Bachelor's
• 3 x A Levels: Direct Entry to Bachelor's

Students successfully graduating with a degree in BA (Hons) Media and Immersive Production will gain an extensive, cutting edge skillset suitable for a wide range of careers in the cultural industries and beyond.

These opportunities may include freelancing on immersive projects in live entertainment or working on art and museum installations. Work with immersive technologies may also involve setting up exhibition spaces or fashion shows. You might also find work in tourism, training, education and smart city initiative contracts.

We aim to ensure that all of our students graduate with a skillset that will enable them to enter into other areas outside of the cultural industries, such IT, education and retail.

Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal.