About

Why study Sport Business at Liverpool John Moores University?

Accredited by the Chartered Institute of Marketing (CIM)
Students have the opportunity to carry out business consultancy projects for Liverpool FC, Everton FC, NextGen Sports Agency, County FA and County Sport Partnership.
Programme renowned for its quality, with staff awards for excellence in teaching, leadership and professional learning.
Excellent career opportunities in sports management, marketing, sponsorship and other areas of the sports industry
Real world, authentic teaching and learning methods reflect industry practice.
Field trips into industry settings are embedded into the programme
This programme is also available as a Top Up Level 6 entry degree
Shortlisted for the Times Higher Education Awards 2024 Business School of the Year

About your course

The BA (Hons) Sport Business at Liverpool John Moores University offers you excellent placement opportunities and graduate career prospects in the fast-paced and flourishing sports industry.

This programme is designed to fit industry needs and is facilitated through working partnerships between LJMU staff, students and external employers and subject specialists.

The programme explores a variety of subjects and disciplines including: marketing, entrepreneurship, digital skills, sponsorship and PR, sports management, sports law, sports digital media, sports events, grassroots and elite sport.

Take a look at Sport Business on Instagram to see the latest student field trips, placements and industry guest speakers.

Employability and enterprise are key elements of this programme. As such, you will have access to a range of opportunities to engage in work-related learning so that you can put theory into practice, develop professional networks and increase your graduate skill set.

LJMU has links with over 450 different employers in the North West alone and the Sport Business programme work with these employers to develop work placement and project opportunities across all levels of the degree. The university has partnerships with Liverpool Football Club and Everton Football Club. We are also actively involved with Merseyside County Sport Partnership, National Governing Bodies of Sport and Liverpool City Council.

Our key contacts with local community sports club provide an excellent base for students to learn and develop their sport business skills on a regular basis. We continually liaise and engage at a senior level with the sports business industry to ensure the programme is as cutting-edge as possible.

Live Consultancy Project

Through LJMU's Liverpool Business Clinic, students have a unique opportunity to work on real client briefs with local organisations putting academic theory into real world practice. This live consultancy projects is an optional module to a traditional final-year dissertation.

Sport Business Top-Up

This one year, full time, top-up degree is ideal for students who are completing/already hold a relevant HND, relevant Foundation degree, or Diploma and want to top-up their qualification and boost employment prospects by gaining an honours degree. The Top Up programme joins the Level 6 (3rd year) students on the Sport Business degree.

In addition to the University's standard entry requirements, you should have one of the following: a Foundation Degree with 60% or above in a relevant subject or a relevant HND with overall Merit (240 credits).

Eddie's Story

Eddie's Story
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Emilia's Story

Requirements

Entry Requirements

Qualification requirements

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GCSEs and equivalents

Grade 4 or grade C or above in English Language and Mathematics/ Numeracy.

GCSE Equivalences accepted:

• Key Skills Level 2 in English/Maths

• NVQ Level 2 Functional skills in Maths and English Writing and or Reading

• Skills for Life Level 2 in Numeracy/English

• Higher Diploma in Maths/English

• Northern Ireland Essential Skills Level 2 in Communication or Application of Number

• Wales Essential Skills Level 2 in Communication or Application of Number

A levels

BBC-ABB

Minimum Number of A Levels: 2

Maximum AS UCAS Points: 20

BTECs

Extended Diploma: DMM-DDM

Access awards

Acceptable on its own and combined with other qualifications

Pass overall with a minimum of 112 points

Access awards

Acceptable on its own and combined with other qualifications.

OCR Cambridge Technical

Extended Diploma: DMM-DDM

Irish awards

Acceptable on its own and combined with other qualifications.

T levels

Acceptable on its own and combined with other qualifications.

You need to obtain the required UCAS points from a related subject area.

English Program Requirements

IELTS
6.0 overall with no component below 5.5, taken within two years of the course start date.

https://www.ljmu.ac.uk/study/courses/international-entry-requirements

Career

Employability

The Sport Business curriculum equips students for employment with industry specific skills that relate to: sports management, project and event management and marketing and sponsorship. Businesses of the 21st Century are placing greater emphasis on the role that technology plays in their day to day operations. Therefore, through the innovative teaching and learning methods utilised on the Sport Business programmes, graduates will be well versed in using digital technologies such as social media networking tools for business.

The role of business in sport continues to develop as the industry evolves across all sectors, from grassroots, to elite, to professional sport. This programme can offer career pathways into a number of different sports organisations, such as: professional football clubs, local and national sports organisations (example Local Authority, County Sport Partnerships) , sport national governing bodies (example Football Association), and sector specific agencies such as marketing or sponsorship. The job roles within these organisations could cover areas such as: sports sponsorship and marketing, public relations, management, digital media technologies, recruitment and human resource management and business development. The programme also actively supports students seeking to start their own business which could start within the three years whilst studying with us and continue upon graduation.

Graduates may also chose to progress to further study such as PGDE/PGCE Initial Teacher Training programmes or other postgraduate courses.

Student Futures - Careers, Employability and Enterprise Service

A wide range of opportunities and support is available to you, within and beyond your course, to ensure our students experience a transformation in their career trajectory. Every undergraduate curriculum includes Future Focus during Level 4, an e-learning resource and workshop designed to help you to develop your talents, passion and purpose.

Every student has access to Careers Zone 24/7, LJMU's suite of online Apps, resources and jobs board via the LJMU Student Futures website. There are opportunities for flexible, paid and part-time work through Unitemps, LJMU's in-house recruitment service, and we also offer fully funded Discovery Internships.

One-to-one careers and employability advice is available via our campus-based Careers Zones and we offer a year-round programme of events, including themed careers and employability workshops, employer events and recruitment fairs. Our Start-Up Hub can help you to grow your enterprise skills and to research, plan and start your own business or become a freelancer.

A suite of learning experiences, services and opportunities is available to final year students to help ensure you leave with a great onward plan. You can access LJMU's Careers, Employability and Start-up Services after you graduate and return for one-to-one support for life.

Fee Information

Tuition Fee

23,872 / year

BA (Hons) Sport Business