Bachelor of Arts (Honours) Media & Public Relations CW808

Media' is a collective term for the platforms used to send messages to mass audiences. Media is recognised as a powerful messenger in all our lives that tells us what and how to think about local and global events. We need and use media to help us communicate who we are to the world. Media interacts seamlessly with the profession of Public Relations (PR). PR helps maintain lines of communications between an organisation and its publics. The BA (Hons) Media and PR shows students how to work as thoughtful professionals, using personal skills and media technologies to influence and persuade audiences and publics.

Course Structure

The course runs over a three-year period and contains a mix of practical and theoretical media and PR subjects.

Is this course for you?

Do you have the following skills and interests?

Great interpersonal skills

An ability to write and tell stories

An interest in media and business celebrities, politics, investigations, crises, local and global events

A hands-on approach to creating content - photography, video editing, media writing, digital design, podcasting and journalism

Excellent communication and presentation skills

Experience working with social media Instagram, Facebook, TikTok, Twitter etc.

Special Features:

Three-year honours degree.

Industry level skills to work in media or public relations.

Modern television and radio studios.

Highly qualified and experienced lecturers and staff.

Excellent employment opportunities in media, public relations and creative industries.

Leaving Certificate:

2H5 & 4O6/H7

Subjects required:

English O3/H6

Students must provide evidence of having reached the required standard in the English Language in reading, writing and communication. A minimum IELTS score of 5.5 to 6 or equivalent completion of studies. Some programmes may require a higher standard e.g. computing. A certified statement of proficiency in English must be provided as a prerequisite to registration as a student of the Institute.

What will I be able to do when I finish the course?

Given the growing influence of the media and PR industries, the job opportunities in the sector are many and varied. Graduates are working in traditional media such as radio and TV; others are working as executives in media marketing careers and at advanced levels in the public relations departments of blue chip' companies and organisations.

Graduates are particularly skilled at corporate communications tasks such as web content development, crafting press releases, creating video and audio artefacts, and the management of internal and external communications.

• When completing the application form the student/agent should indicate the applicant's chosen course of study at the Institute of Technology Carlow by indicating the appropriate code and full course title.
• Non-First Year applications should also complete the application form, specifying the required year of entry and return to the above address accompanied by all certified transcripts.
• The International Department of the Institute will handle all application requirements and correspondence with the Central Application Office (CAO) of Ireland on behalf of the student. The Central Application Office handles all first year entry to all recognised State Universities in Ireland.
• Students who have satisfied the initial entrance requirements will be issued with a conditional letter of acceptance on the payment of their full first year fee. In the event of the applicant being refused an entry Visa for study purposes, the Institute will refund the fees paid in full on presentation of the official letter of refusal from the Department of Justice.
• Applicants should be aware that the Institute of Technology Carlow, as with all recognised Universities in Ireland, only intakes once per year. The academic year begins in September of each year. Therefore when submitting an application please take into account the time required by the student to obtain a Visa and also to reach the necessary standard of English.