Aside from being one of Australia's most competitive industries, advertising is also one of the most rapidly changing – presenting plenty of challenges and opportunities for practitioners. This well-structured program covers traditional advertising skills such as design and consumer behaviour alongside a thorough introduction to the new digital and social media platforms.
Core courses over the three-year program include Media and Society, Consumer Behaviour, Advertising and Promotions, Media Planning, Creative Advertising and Advertising Design. You will also choose 12 electives, allowing you to take a Minor or double Major in another discipline such as Applied Psychology, Sociology, Marketing or Public Relations.
Upon graduation, you will be fully equipped to work in various roles such as copywriting, media buying, brand management and creative direction.
Are you ready to take on the world? The Bachelor of Arts with a Major in Advertising at The University of Notre Dame Australia will give you a unique combination of business and marketing savvy and enormous creativity. A Bachelor of Arts (Major: Advertising) strives to impart all those skills. You will learn about consumer behaviour, integrated marketing and media planning and develop your production and design knowledge. Contact us today to find out more.
Upon successful completion of the Bachelor of Arts graduates should be able to;
- Demonstrate broad theoretical and practical knowledge, with depth in the underlying principles and concepts of one or more disciplines or practice areas
- Identify appropriate sources and evaluate information
- Demonstrate an awareness of different conceptual approaches and/or research methods
- Demonstrate the technical skills, professional skills and ethical practice required by one or more disciplines
- Synthesise knowledge and apply skills in order to solve complex problems
- Communicate arguments and/or ideas in a range of forms
- Work independently and, where appropriate, in collaboration with others
- Reflect upon personal knowledge, skills and experiences