Aside from being one of Australia’s most competitive industries, advertising is also one of the most rapidly changing – presenting plenty of challenges and opportunities for practitioners. This well-structured program covers traditional advertising skills such as design and consumer behaviour alongside a thorough introduction to the new digital and social media platforms.
Core courses over the three-year program include Media and Society, Consumer Behaviour, Advertising and Promotions, Media Planning, Creative Advertising and Advertising Design. You will also choose 12 electives, allowing you to take a Minor or double Major in another discipline such as Applied Psychology, Sociology, Marketing or Public Relations.
Upon graduation, you will be fully equipped to work in various roles such as copywriting, media buying, brand management and creative direction.
