Bachelor of Arts (Second Major: Marketing)

A driving force in any organisation, marketing is also a constantly evolving industry that is currently responding to changing consumer demands, new delivery systems and new information platforms. Here at The University of Notre Dame Australia, our Marketing major program will teach you about proactive communication and how to analyse information as well as key skills such as writing, promotion, branding and e-marketing.

In addition to learning about advertising, consumer behaviour, strategic marketing and business research methods, you will also delve into the ethical and social responsibilities that underpin the role of marketers in today’s highly competitive business environment. Other subjects include international marketing, services marketing and the increasingly important area of e-marketing.

This degree, which is taken as a second Bachelor of Arts Major, takes a skills-based approach. As a student, you will undertake 150 hours of practical workplace engagement over the course of the program and graduates can expect to find employment in private corporations, advertising agencies, government departments and non-government organisations (NGOs).

Career opportunities

Graduates of this program can follow diverse career paths in the private and public sectors; many employers will welcome the transferable skills. The following careers are open to graduates of this program: market research analyst, public relations, event manager, advertising executive, brand manager.

Opportunities and experiences

You can apply directly to the University and there is no application fee.

To apply, please complete the online application form and submit it with all supporting documents.

If you prefer, you can download a print version of the international application form. The application form also contains questions relating to Genuine Temporary Entrant assessment. For more information, please download the International Program Guide.

• What you'll need to apply

  • Certified copies of your academic basis for entry
  • Certified copies of proof of English language proficiency
  • Certified copy of your proof of citizenship/residency
  • Certified copies of existing Australian visa and/or OSHC (if applicable)
  • Evidence of your ability to pay tuition fees and living expenses while in Australia

• Admissions process

  Our admissions process comprises four easy steps:

  1. Apply – direct or via an education agent
  2. Receive your offer – successful applicants receive an offer via email
  3. Accept - your offer and make fee payment
  4. Enrol – receive your eCoE and apply for your student visa (if applicable), and enrol at Notre Dame