A driving force in any organisation, marketing is also a constantly evolving industry that is currently responding to changing consumer demands, new delivery systems and new information platforms. Here at The University of Notre Dame Australia, our Marketing major program will teach you about proactive communication and how to analyse information as well as key skills such as writing, promotion, branding and e-marketing.
In addition to learning about advertising, consumer behaviour, strategic marketing and business research methods, you will also delve into the ethical and social responsibilities that underpin the role of marketers in today’s highly competitive business environment. Other subjects include international marketing, services marketing and the increasingly important area of e-marketing.
This degree, which is taken as a second Bachelor of Arts Major, takes a skills-based approach. As a student, you will undertake 150 hours of practical workplace engagement over the course of the program and graduates can expect to find employment in private corporations, advertising agencies, government departments and non-government organisations (NGOs).
