Adelaide University’s Bachelor of Business majoring in Marketing and Communication merges marketing practices with communication theories to help organisations achieve corporate goals. Build the skills and knowledge necessary to succeed in the field of marketing, media and communication. Develop a deep understanding of marketing principles, consumer insights, brand development and advertising. Your studies will also explore specialised courses in media, communication and public relations.
Build power skills needed to succeed in the future of business. Examine concepts of identity, diversity, equity and inclusion to foster cross-cultural skills and explore bias and power dynamics.
Contemporary learning experiences across the degree are underpinned by community and industry engagement. Engage in an industry internship or placement and explore professional pathways in sectors aligned with your interests.