Bachelor of Business (Marketing)

University of Adelaide

Australia, Adelaide

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Duration3 year(s)

Tuition Fee

AUD 20,369 / year(s)

Next IntakeJune 5, 2026

Bachelor of Business (Marketing)

About

Build your knowledge on business fundamentals and marketing with our Bachelor of Business (Marketing). Learn from marketing scientists who have advised some of the world's biggest brands. Understand how brands grow, and buyers behave so you’ll be ready to step straight into exciting careers.

Your studies will cover key marketing areas, including strategy, advertising, media planning and buying, sales, marketing research, branding and marketing analytics. You’ll be able to communicate with different target audiences, design strategies to achieve organisational goals and use performance metrics to inform marketing decisions.

Our Bachelor of Business (Marketing) provides industry-leading marketing knowledge, preparing you to enter a fast-evolving field. You’ll graduate with a versatile degree, ready to take on a range of roles in business and marketing.

Requirements

Entry Requirements

To be eligible, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate they fulfil any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive with ranks based on the entry criteria.

Secondary education (Year 12)

Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).

Vocational Education and Training (VET)

Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.

Higher education study

Successful completion of at least 6 months full-time study (or equivalent part-time) in a higher education award program.

International non-student visa holders

This program is delivered online. It is open to international students who:

are studying online outside of Australia; or
do not require a student visa to undertake this program in Australia.

It is not available to international students wishing to study in Australia on a student visa.

Career

Career outcomes

With our Bachelor of Business (Marketing) you can pursue all sorts of exciting careers in business and marketing. You could be a brand manager, advising businesses on how to boost their growth. You might be a marketing analyst marketing coordinator, taking charge to make sure company’s reach their goals. Perhaps you’ll be a market researcher, identifying consumer trends and audience data to inform cutting-edge marketing strategy.

Or, you could pursue the following careers:

Account manager
Business development manager
Fundraising and development officer
International marketer
Marketing insights analyst
Media planner or campaign manager
Sales and marketing manager.

Industry trends

The demand for marketing professionals is skyrocketing, driven by digitalisation and the need for data-driven strategies (Marketing Hire, 2024). Employment for marketing managers is expected to grow by 10% by 2030 – faster than any other occupation (BLS, 2023). Key roles employers are looking for include marketing managers, data analysts and social media managers (Marketing Hire, 2024). As businesses continue to build their online platforms, your skills as a qualified marketing professional will be highly sought after.

Accreditation

This program is accredited by the Australian Marketing Institute (AMI). Graduates are eligible to apply for membership of AMI.

Fee Information

Tuition Fee

20,369 / year(s)

Bachelor of Business (Marketing)

University of Adelaide

Australia, Adelaide

Go to Official Website