Bachelor of Business – Marketing major

Become prepared to take on roles in fields such as digital marketing, brand management, campaign strategy and customer analytics.

When you choose the Marketing major in the Bachelor of Business at RMIT University, you’re undertaking in-depth study that is applicable across countless industries, ensuring you'll graduate prepared to take on roles in fields such as digital marketing, brand management, campaign strategy and customer analytics.

The Marketing major focuses on developing skills, knowledge and practices that are linked to industry expectations. You will experience this first-hand by examining case studies, and through opportunities to work on real industry projects.

Graduates from RMIT’s Marketing major gain a solid foundation in the following key areas:

• Research and analysis
• Customer behavior
• Brand management)
• Product development and innovation)
• Digital marketing
• Communication and advertising
• Customer experience design
• Social marketing
• Sales

These skills empower you to design and execute marketing strategies that drive success across various industries. By mastering the latest marketing tools, you'll learn how to shape brand identities, influence consumer behavior, and build effective campaigns that resonate with audiences.

With a Marketing major, you'll be ready for a wide range of roles where you can apply your expertise to real-world business challenges. Whether you’re working in retail, advertising, technology, consumer goods, or corporate services, your skills will help businesses connect with customers and reach their objectives. The demand for marketing professionals continues to rise, especially as digital marketing, consumer insights, and data-driven strategies become even more critical. These skills are particularly valuable in fields like digital marketing, retail, advertising, and e-commerce.

Salary expectations vary depending on the role and experience, but marketing professionals typically earn competitive salaries. For example, entry-level roles like marketing research analysts can start at around AU$70,000 a year, while senior positions such as marketing managers or brand/product managers can see salaries over AU$100,000, depending on experience and the industry.

Step 1: Find a course

Step 2: Check the entry requirements

Step 3: Collect required documents

Step 4: Submit your application

If you are applying for on-campus study in a coursework program (Bachelor, Associate Degree or Honours), use the online application system for international students. 

Remember, our team are experts in RMIT study options and how to apply, so contact the team if you need support with your application.