Graduates from RMIT’s Marketing major gain a solid foundation in the following key areas:
- Research and analysis
- Customer behavior
- Brand management)
- Product development and innovation)
- Digital marketing
- Communication and advertising
- Customer experience design
- Social marketing
- Sales
These skills empower you to design and execute marketing strategies that drive success across various industries. By mastering the latest marketing tools, you'll learn how to shape brand identities, influence consumer behavior, and build effective campaigns that resonate with audiences.
With a Marketing major, you'll be ready for a wide range of roles where you can apply your expertise to real-world business challenges. Whether you’re working in retail, advertising, technology, consumer goods, or corporate services, your skills will help businesses connect with customers and reach their objectives. The demand for marketing professionals continues to rise, especially as digital marketing, consumer insights, and data-driven strategies become even more critical. These skills are particularly valuable in fields like digital marketing, retail, advertising, and e-commerce.
Salary expectations vary depending on the role and experience, but marketing professionals typically earn competitive salaries. For example, entry-level roles like marketing research analysts can start at around AU$70,000 a year, while senior positions such as marketing managers or brand/product managers can see salaries over AU$100,000, depending on experience and the industry.
