Bachelor of Business (Public Relations)

    Bachelor of Business (Public Relations)

    Duration3 year(s)
    Tuition Fee
    AUD 30,956 / per year
    Next IntakeJuly 28, 2026

    Bachelor of Business (Public Relations)

    About

    Highlights

    • Learn how to manage communication around issues and crises, engage with stakeholders, communicate effectively with different audiences, counter misinformation, address distrust, improve reputation, and drive positive social impact.
    • Gain skills in conducting meaningful research to help inform the recommendations you make and the decisions you reach.
    • Develop digital competencies and in-demand transferable skills in analytical thinking, decision-making, communication and problem-solving.
    • Master the art of communication and learn how to write and share well-crafted and compelling messages.
    • Work with real-world clients to develop a portfolio of work to show potential employers.
    • Gain practical experience working with consultancies, government, corporate settings, and/or community groups through QUT's Work Integrated Learning (WIL) program.
    • Graduate with an accreditation from the Public Relations Institute of Australia and receive free student membership while you study at QUT.

    Requirements

    Entry Requirements

    Minimum English language requirements

    We accept English language proficiency scores from the following tests undertaken in a secure test centre. Tests must be taken no more than 2 years prior to the QUT course commencement.

    English TestOverallListeningReadingWritingSpeaking
    IELTS Academic / One Skill Retake 6.5 6 6 6 6
    Cambridge English Score
    You must share your results with QUT through the Candidate Results Online website.
    176 169 169 169 169
    PTE Academic 58 50 50 50 50
    TOEFL iBT 79 16 16 21 18

    Don't have the English language score you need? We can help!

    We offer English language programs to improve your English and help you gain entry to this course.

    When you apply for this course, we will recommend which English course you should enrol in.

    English Requirements

    • PTEMin 50
    • IELTSMin 6
    • TOEFLMin 70

    Career

    Careers and outcomes

    Public relations practitioners play a vital role in developing and implementing the communication that supports an organisation’s reputation and its relationships with stakeholders. The relevance of QUT’s public relations course to real world needs means our graduates are in continuous high demand both nationally and internationally.

    Graduates of this course will enter a profession with an established network of QUT graduates working around the world in community relations, stakeholder engagement, government relations, corporate communication, media and communications, digital media, financial and investor relations, fundraising, and media and publicity.

    Professional recognition

    This course meets current industry standards and is accredited by the industry’s peak professional body, the Public Relations Institute of Australia. QUT maintains strong links with this body and several staff members have held executive positions.

    Possible careers

    • Brand communication coordinator
    • Digital experience coordinator
    • Marketing communications specialist
    • Media adviser
    • Press secretary
    • Public affairs manager
    • Public relations officer/consultant
    • Publicist
    • Stakeholder engagement adviser
    • Stakeholder engagement manager

    Fee Information

    Tuition Fee
    30,956 / per year

    Bachelor of Business (Public Relations)

    Queensland University of Technology

    Queensland University of Technology

    Australia

    Australia, Brisbane