Bachelor of Business – Strategy and Innovation major

When you choose the Strategy and Innovation major in the Bachelor of Business at RMIT University, you will join a dynamic community of aspiring entrepreneurs, business leaders and developers passionate about driving innovation within organisations. Along the way, you will build a strong professional network and gain hands-on experience to shape the future of industries and organisations.

Prepare to innovate and create the future of business.

The Strategy and Innovation major is designed to equip you with the skills and knowledge to drive strategic insights and develop creative solutions in an ever-evolving business landscape. You will learn how to anticipate market shifts, harness emerging technologies, and implement innovative business models to help organisations adapt, grow, and transform.

You will develop expertise in business strategy, innovation management, entrepreneurship, and digital transformation. Whether you're launching a start-up, driving corporate innovation, or leading strategic initiatives, this major will prepare you to navigate complexity, foster innovation, and create a lasting impact in a competitive global market.

You will engage in gamified learning, interactive simulations, and real-world business challenges to develop a deep, practical understanding of innovation and strategic decision-making. This major integrates contemporary research with hands-on, industry-informed learning, ensuring you're equipped with both theoretical insights and practical expertise.

Graduates from RMIT's Strategy and Innovation major gain a solid foundation in the following key areas:

• Disruptive innovation and emerging technologies
• Creative problem-solving
• Strategy and business model innovation
• Entrepreneurial thinking and intrapreneurship
• Business development
• Change management and organisational transformation

These skills empower you to design and execute strategies that drive innovation and competitive advantage across various industries. By mastering the principles of strategy and innovation, you'll learn how to develop and implement creative solutions that address real-world business challenges.

With a Strategy and Innovation major, you'll be prepared for a diverse range of roles where you can apply your expertise. Whether you’re working as an innovation manager, product manager, business consultant, or start-up founder, your skills will help organisations not only thrive but also adapt and transform in a rapidly changing environment. In an era of constant disruption, businesses must innovate to survive. The demand for professionals skilled in strategy and innovation continues to rise, as organisations seek to navigate uncertainty, drive transformation, and build resilience in an increasingly competitive landscape.

Salary expectations vary depending on the role and experience, but strategy and innovation professionals typically earn competitive salaries. For example, entry-level roles like innovation analysts can start at around AU$70,000 a year, while senior positions such as innovation managers or research and development managers can see salaries exceeding AU$100,000, depending on experience and industry.

Step 1: Find a course

Step 2: Check the entry requirements

Step 3: Collect required documents

Step 4: Submit your application

If you are applying for on-campus study in a coursework program (Bachelor, Associate Degree or Honours), use the online application system for international students. 

Remember, our team are experts in RMIT study options and how to apply, so contact the team if you need support with your application.