How do we hear about products and services that help us live, work and play? Where do we get them, and how much should we pay? What makes one sound better than another? These are the questions answered by trained marketing professionals. Lincoln University’s Bachelor of Commerce (Marketing major) prepares you to be the one who delivers the answers for businesses who rely on marketing to seed, then grow, their success.
This degree fosters the growth of basic analytical and professional skills upon which marketing depends. You’ll develop your judgement and abilities to make important decisions that will determine the future of brands, together with an understanding of what matters to consumers, society and the environment. Discover the science of persuasion, and use your talents to turn it into an art.
How you’ll grow
- Nurture your knowledge of the ways products are designed, created, brought to market and then made famous.
- Learn what consumers want and don’t want, together with the new expectations of brands and their parent businesses.
- Investigate human purchase behaviour and how it applies to marketing.
- Work on a real-world marketing research project in your third year of study, which adds valuable practical experience to your degree and CV.