Bachelor of Commerce (Marketing)

How do we hear about products and services that help us live, work and play? Where do we get them, and how much should we pay? What makes one sound better than another? These are the questions answered by trained marketing professionals. Lincoln University's Bachelor of Commerce (Marketing major) prepares you to be the one who delivers the answers for businesses who rely on marketing to seed, then grow, their success.

This degree fosters the growth of basic analytical and professional skills upon which marketing depends. You'll develop your judgement and abilities to make important decisions that will determine the future of brands, together with an understanding of what matters to consumers, society and the environment. Discover the science of persuasion, and use your talents to turn it into an art.

• Nurture your knowledge of the ways products are designed, created, brought to market and then made famous.
• Learn what consumers want and don't want, together with the new expectations of brands and their parent businesses.
• Investigate human purchase behaviour and how it applies to marketing.
• Work on a real-world marketing research project in your third year of study, which adds valuable practical experience to your degree and CV. 

General Secondary Education Certificate, plus one year (full-time equivalent) of successful study at a recognised university, Good passing grades

You'll be a strong candidate for marketing roles in organisations of all sizes. Your opportunities will include Market Advisor, Brand Analyst, Marketing Manager, Sales Development or Sales Manager, Strategic Marketing Management, Event Marketer, Media Planner to name just a few.

I focused on the marketing and economics courses. They've really helped me in my current role.

 

Maddy Surie

Bachelor of Commerce (Marketing major)

Upon successful completion of this degree programme, you will be awarded a Bachelor of Commerce with a Marketing major.

1. Create your MyLinc Account:

Create an account and submit your application in MyLinc. 
Use an email that you can access and a password you can remember. We recommend monitoring your email spam or junk folders for account verification emails. If these don’t arrive, contact us for help.

 2. Make your study application: 

Once your MyLinc account is set up, log in to make your application. Let us know what you would like to study and give us as much information as you can, as this will help speed up your application. You can save your progress and come back later to complete your application. 

We ask for information about: 

• Your chosen study programme
• When you expect to start
• Your previous study, including your last year of high school
• Your English language test results (if English is not your first language)
• Other documents to support your application if applicable. 

If you are unable to provide your documents in your application, email them to [email protected]. 

 3. Monitor your emails

We’ll keep in touch with you about your application via email and may ask for more information. Once we have everything we need, and if you meet the criteria for your chosen qualification, you will receive an offer letter via email. 

 4. Accept your offer on MyLinc

After you accept your offer on MyLinc, you’ll receive instructions on how to complete your enrolment. You’ll also get your LU username, password and email address. These are sent via email, so monitor your junk/spam folders.  

 5. Check any conditions in your Offer Letter

If we require supporting documentation, please supply that as soon as possible so we can move you through the enrolment process more quickly. If we’ve asked you to provide evidence of your identity, read the instructions carefully.