Bachelor of Communication and Media

Make an impact with a Bachelor of Communication and Media

Tell stories, share ideas and connect with audiences in powerful and creative ways.

At the University of Canberra, our Bachelor of Communication and Media will set you up to succeed as a professional communicator. From day one of your comms studies, you’ll be learning in professional facilities, collaborating with industry, publishing real content and building a portfolio that sets you apart.

Get hands-on experience in our campus radio station UCFM (Canberra’s #1 student station!) or see your work published in The Owl, UC’s own journalism and media platform. These experiences ensure your voice is heard and you graduate career-ready.

Specialist majors

Choose from six majors, or mix and match any combination to create a double major:

Marketing Communication: Explore how brands connect with audiences through campaigns, content and digital strategy. Learn to craft persuasive messages, analyse audiences and deliver marketing solutions that get results.

Public Relations and Strategic Communication: Build skills in storytelling, reputation management and advocacy. Learn how to shape public perception, manage crises and engage communities with impact.

Journalism: Develop the skills to research, report and produce compelling stories across digital, print and broadcast media. Gain experience creating accurate, ethical journalism that informs and inspires.

Sports Media: Learn how to cover the stories behind the games, clubs and athletes that shape sport culture. Build specialist skills in commentary, reporting and digital sports coverage.

Social Media and Content Creation: Understand how to plan, produce and share engaging content across platforms. Master analytics, strategy and storytelling to build online communities and influence.

Media Production: Create high-quality video, audio and multimedia content using professional facilities. Develop technical expertise and creative flair for work across film, TV, podcasting and beyond.

Study a Bachelor of Communication and Media and you will:

Study your way

This degree is available on campus with flexible study options. You can mix and match majors to create a double major as unique as your ambitions. Whether you’re launching your first career or building on what you’ve started, you’ll benefit from a supportive learning environment, industry-standard facilities and opportunities to connect with professionals.

Work Integrated Learning (WIL)

At UC, Work Integrated Learning (WIL) is built into all our courses. That means you’ll graduate with professional experience already on your CV. From producing content for live clients to working on community campaigns, you’ll have opportunities to get real experience with organisations like the ABC, Crux Media, Seven West Media, the Brumbies, Australian Public Service (APS) and more.

Admission to this course is based on an entrance rank. A rank can be achieved by the following means:
- Year 12 ATAR
- other Australian Qualification
- work experience
- overseas qualification

We also offer a number of entry initiatives that give you the opportunity to gain entry to the University via alternate pathway programs and admissions schemes.
More information is available on our Alternative Entry page: http://www.canberra.edu.au/future-students/applications/apply-now/alternative-entry

An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).

Career opportunities