The fields of marketing, communications and advertising deliver coordinated messages about products and services through many channels such as television, radio, social media, and experiential activities. They impact on a range of audiences, helping people make informed choices and influencing how they think, feel and consume products.
Bachelor of Communication and Media (Marketing Communication and Advertising)
Bachelor of Communication and Media (Marketing Communication and Advertising)
About
Studying Communication and Media (Marketing & Advertising) at UOW, you'll learn how to apply marketing principles to develop creative solutions. Learn more & apply today.
You will learn how methods of communication, along with the use of different technologies, are integrated with our professional, social and political lives. You will address relevant global, economic and political issues affecting the media and communication industries. You will be able to research, plan, execute and manage marketing campaigns. You will acquire skills in issue management, communications technology, product publicity, crisis communications and media relations. This will prepare you for a career in advertising, public relations and corporate branding.
In addition to the core subjects and a major in Marketing Communication and Advertising, there is also the opportunity to complete another major from the below list. This will increase your knowledge and employability in the media and communication industries.
- Digital and Social Media
- Screen Media Production
- Journalism
- Visual Communication Design
Disciplines
Communications & Media
Requirements
Entry Requirements
Applicants need to have achieved the required score in a qualification equivalent to the completion of 13 years of schooling in Australia.
In order to succeed in your chosen course, it is assumed you have completed relevant subjects in your senior high school studies or other relevant qualifications. This is particularly important for degrees which have a strong basis in Mathematics or Science.
Career
- Global Communications
- Digital Publishing
- Media Strategy and Planning
- Public Relations
- Copywriter
- Market Research
- Event Coordinator
- Publicity Officer
- Tourism Officer
- Print/Television/Radio/Photo/Online Journalist
- Government
- Editor
- Feature Writer
- Reporter
- Researcher
- Advertising
- Social Media Manager
- Media Management Advisor
- Communication Specialist
- Corporate Communications
- Content Development
Fee Information
Tuition Fee
AUD 15,552 / sessionHow to Apply
Option 1 - Apply via a UOW College representative agent
A UOW College international representative in your home country can assist with every step of the application process, from certifying documents and formal acceptance to visa application.
Option 2 - Apply directly to UOW College
Apply through our online application portal.
Next steps
Late applications will only be considered if places are available.
You will be notified via email of the outcome of your application.
If you are a successful applicant and receive an offer – please read your offer carefully and ensure you follow the next steps detailed in your offer letter.
Bachelor of Communication and Media (Marketing Communication and Advertising)
University of Wollongong
Australia,
Wollongong
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