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Highlights
- Learn to respond to briefs and address client needs by conducting research, crafting consumer insight, designing campaigns and measuring results.
- Combine fundamental communication skills with the strategy of digital advertising.
- Master the essential skills of modern digital advertising, such as social media management, data analytics and digital optimisation.
- Take your skills into real-world settings, with both real cases and clients and the option of work placements while earning credit towards your degree.
Digital platforms have revolutionised advertising. There is more ability to create content tailor-made for certain demographics, facilitate ever-higher engagement with consumers, and improve measurement techniques. But brands need someone who understands how to optimise impactful messages for digital environments. This major combines creativity, audience-oriented thinking, social marketing, and problem solving to teach you how to leverage consumer insights, design effective campaigns, and measure results. There is a particular emphasis through the School of Communication on fundamental communication skills, social media management, and digital analytics.