Bachelor of Communication (Media Business)

University of Technology Sydney

Australia, Sydney

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Home/Australia/Sydney /University of Technology Sydney/Bachelor of Communication (Media Business)

University of Technology Sydney

Australia , Sydney

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Course Code

106870F

Campuses

City campus

Program Language

English

Start & Deadlines

Next Intake Deadlines

Apply to this program

Go to the official application for the university

Duration 3 year(s)

Tuition Fee

AUD 42,048 / year

Bachelor of Communication (Media Business)

About

This course is tailored for aspiring leaders in media business, offering a blend of management and communication skills essential for the sector. Choose this programme to meet industry needs, covering all aspects of media production, from film and TV to online content. It stands out by integrating business acumen with ethical practice, preparing you to navigate the complexities of media power and legal obligations.

You'll gain versatile skills, including business fundamentals from UTS's Faculty of Business, to thrive in the creative economy. Learn to make smart decisions, leverage online platforms, and adapt to industry shifts, all while fostering ethical business models. Your learning journey will include building a professional portfolio to showcase your capabilities.

Enhance your employability by selecting a second major, diversifying your expertise in the media and communication landscape. Graduates find opportunities in various creative sectors, taking on roles in business development, strategic planning, and consultancy, among others.

The rapid rise of digital technologies globally has transformed how the media do business. Based in the fundamentals of business best-practice, including two subjects housed within UTS’s Faculty of Business, this course builds a range of transferable skills. It will equip students with the conceptual frameworks and practical skillsets to drive business success in competitive creative industries, deal with dynamic environments, and establish sustainable, ethical practices. They will learn how to execute astute decisions, harness the reach and influence of online distribution channels, and negotiate emerging challenges and opportunities within various workplace scenarios, including their own creative entrepreneurial work. Throughout the course students build a portfolio of work to promote themselves in the job market.

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Innovation and Transdisciplinary program

Transdisciplinary Electives at UTS Employers tell us the skills our graduates acquire from undertaking a Transdisciplinary Elective sets them apart from the crowd. That’s why we have embedded this program into every undergraduate degree. All you need to do is choose the Elective that inspires you the most. Transdisciplinary Electives integrate knowledge from multiple disciplines, allowing you to approach complex problems from a range of perspectives. By combining methods and insights from various disciplines, transdisciplinary learning often leads to breakthrough ideas and creative innovations that may not be possible within the confines of a single discipline. If you find yourself rapt by the world of innovation – you can pair your core degree with a Diploma in Innovation, graduating with two qualifications in the same timeframe. In both instances, you’ll work on a real-world challenge presented by an industry partner organisation – partners who often create career pathways for our graduates. * Excludes students concurrently enrolled in the Bachelor of Creative Intelligence and Innovation.

Requirements

Entry Requirements

Admission requirements

Admission requirements

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

The English proficiency requirement for international students or local applicants with international qualifications is: IELTS Academic: 6.5 overall with a writing score of 6.0; or TOEFL iBT: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

Eligibility for admission does not guarantee offer of a place.

English Program Requirements

UTS has English language proficiency requirements for all its courses for all students.

Please check the requirements that apply to you.
Note: These requirements may apply to you, even if you are not an international student.

If you have previously studied in English, you may satisfy the UTS English language requirements in one of several ways. You must have:

Career

Your future career

The media business major supports your quest to develop your path and leadership skills in the broader media and entertainment industry. You’ll be able to use your strategic understanding of the structure and dynamics of the global media industry to take on challenging roles across a range of media sectors including news, games, film and television or advertising. Combine media business with one of the other communication majors to become a content expert on the way to an executive career.