Capilano University's Bachelor of Communication Studies fuses theory and practice in a project-based curriculum in various areas of strategic communication.
Students develop expertise in:
- public and media relations
- publishing and cultural criticism
- negotiation, mediation and crisis communication
- communication policy and law
- organisational, interpersonal and intercultural communication
- visual communication and photojournalism.
Learn critical approaches to media, communication and culture, together with applied skills in writing, editing and public speaking.
Learning Outcomes
- Identify, evaluate and apply major theoretical traditions in communication studies.
- Assess and explain the development of communication media, practices and industries.
- Demonstrate critical media literacy as both producers and consumers of communication.
- Employ basic research methods for projects in communication and media studies.
- Analyse the perspectives from which diverse stakeholders engage in communication.
- Risk and crisis communication
- Communication and Canadian culture
- Communication law and policy
- Events planning
- Advocacy communication
- Political communication
- Social media