Bachelor of Marketing and Communication
    Go to University of South Australia

    Bachelor of Marketing and Communication

    University of South Australia
    University of South Australia
    Australia
    Australia, Adelaide
    University Rank:#341
    Go to Official Website
    Duration3 year(s)
    Tuition Fee
    AUD 36,100 / Year
    Next IntakeFebruary 1, 2024

    Bachelor of Marketing and Communication

    About

    • Study at a university recognised globally in Business. UniSA Business is in the top one per cent worldwide1 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2022.
    • UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world's leading accreditation bodies.
    • Study at a university recognised as global leaders in Brand Management research2.
    • Combine the business of marketing with the social sciences of communication to help organisations meet their corporate objectives and promote their products and services.
    • Take specialised courses in business management, strategic marketing, communication and public relations.
    • Connect with our in-house Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts.
    • Study a curriculum informed by above world-class research in Marketing and Communication3.
    • Study at a university tanked Top 15 in Australia for Business and Management4.
    • Learn from the same experts who advise global brands like like Colgate-Palmolive, Mondelez International and Nestlé.
    • This degree is accredited by the Australian Marketing Institute (AMI).
    • Apply for a Vacation Research Scholarship with the Ehrenberg-Bass Institute and become involved in world-class research.
    • Complete a marketing practicum as an elective to gain valuable industry experience.
    • Gain real-world experience as part of your studies through an internship, student exchange or mentorship opportunity.
    • Develop career-ready skills employers are looking for once you graduate with enterprise skills embedded in all business courses within this program.

    1UniSA Business is one of just 12 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2022. 2AFR BOSS Magazine, April 2018 – League of Scholars. 32018 Excellence in Research for Australia (ERA). 42023 QS Subject Rankings.

    This degree offers an equal mix of marketing and communication subjects, and over the course of your studies you will also gain a solid grounding in general business principles. In your first year you will be introduced to consumer behaviour, marketing principles, communications and public relations.

    This degree will teach you to think critically, manage projects and work as part of a team. You will also develop first-rate expertise in professional marketing and communication practice through the integration, planning and management of key communication projects in an organisational context.

    Tertiary Transfer

    If you have a Pass average or above from another eligible degree, you may be eligible to use this as entry into this program. Learn more.

    Recognised Prior Learning (RPL)

    If you have undertaken related Higher Education, TAFE, VET, Professional body or work experience, you may be eligible to receive recognised prior learning (RPL) and reduce the duration of the degree. Learn more.

    Requirements

    Entry Requirements

    General Secondary Education Certificate

    English Requirements

    • PTEMin 50
    • IELTSMin 6
    • TOEFLMin 60

    Career

    Our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.

    Careers to consider:

    • Advertising account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications.
    • Advertising executive: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients.
    • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand's marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.
    • Copywriter: using creative writing to captivate readers or motivate them to take action; creating copy for advertising in various forms such as billboards, catalogues and on the web.
    • Corporate communications adviser: building and maintaining brand; generating media coverage and message placement; public speaking; partner and relationship building; writing and editing.
    • Digital marketer: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives.
    • Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys. 
    • Marketing and communications officer: working across any (or all) communications channels such as media and publications, social media and digital, internal communications or brand.
    • Marketing assistant: supporting marketing managers and teams to drive advertising campaigns, create content and operationalise communications plans; assisting with promotional events and website updates; undertaking marketing administrative tasks.
    • Media buyer: understanding audience demographics of various media; purchasing advertising airtime that aligns with the target market objectives of client or company marketing campaigns.
    • Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales.
    • Public relations officer: planning publicity strategies and campaigns; writing and producing press releases; managing enquiries from the public, press and related organisations; building and sustaining a positive brand image.
    • Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content.
    • Sponsorship officer: managing and procuring sponsors for events and brand awareness activity; developing strategies to leverage sponsorships; executing sponsorship marketing including communications, branding and event planning.

    Professional accreditation and recognition

    This program has been evaluated and accredited by the Australian Marketing Institute (AMI). Gaining AMI accreditation represents one of several processes ensuring this program provides graduates with an appropriate set of knowledge and skills required by employers within the marketing-related field.

    Fee Information

    How to Apply

    Set off on a new course in life by applying to become an international student at the University of South Australia. Just follow these four steps.

    The University of South Australia does not charge an application fee.

    Find the best program for you

    Start your search and discover the possibilities

    Check entry requirements

    Make sure you are aware of entry requirements for the University as well as individual program requirements.

    • English language requirements
    • Guidelines on genuine temporary entry
    • Guidelines on living costs and evidence of funds

    Undergraduate – you must have successfully completed an Australian Year 12 program or an equivalent program in your home country or a recognised Pathway or Foundation Studies Program. If you are an international student studying Year 12 in Australia you need to apply via the South Australian Tertiary Admissions Centre (SATAC).

    Postgraduate – At a minimum you must have successfully completed an undergraduate degree, to the required standard, from a recognised higher institution in Australian or the international equivalent and/or the equivalent professional work experience. The University offers both coursework and research degrees.

    See if you need to apply through a registered UniSA Agent

    Depending on your country of citizenship, you may be required to apply through a registered UniSA education agent unless you are already onshore in Australia. View the full list of countries by citizenship here.

    You will also find a full list of registered UniSA agents on our website (Find an agent).

    Find an agent

    Apply using our online International Application System

    Once you have found the program you wish to study, from the program's home page click 'apply online' which will take you to our easy to use online International Application System. What can you expect from UniSA’s new International Application System:

    • A quick and easy to use online application form
    • Ability to track the progress of your application throughout the submission, assessment, offer and acceptance stages
    • Ability to download offer documents, submit your acceptance and make a payment through our secure online system

    Accept your offer

    Follow our step-by-step guide to accepting your offer, then get excited preparing for student life in Adelaide.

    Important information

    There is no closing date for submitting your application. Application outcomes will be advised within one to two weeks from the date we receive your application and all required supporting documentation. If you require a student visa, you will need to allow additional time to apply for a student visa.

    Bachelor of Marketing and Communication

    University of South Australia

    University of South Australia

    Australia

    Australia, Adelaide

    Go to Official Website