Bachelor of Professional Communication - Advertising major

Develop your creative practice and work alongside the best in the business as you master the skills required to kickstart your career.

The Advertising major in the Bachelor of Professional Communication course at RMIT in Melbourne, combines theoretical and industry knowledge with hands-on professional skills including copywriting, art direction and strategy planning.

Hone your creative thinking to solve communication problems and build an emotional bond between a brand and consumers.

You’ll gain an overview of advertising within broader marketing and communication practice, as well as in-depth study of advertising media, and strategic and creative disciplines.

Our graduates go on to work both locally and globally in a wide variety of exciting roles.

Graduates specialising in advertising at RMIT have gone on to become successful copywriters, art directors, account directors and strategy planners.

You can work strategically and creatively, locally and globally, and move seamlessly across disciplines and organisations that produce advertising.

Typically, our graduates work in:

• agencies specialising in advertising, digital media, branding and emerging technologies
• media (TV and radio stations, newspapers and magazines) and suppliers (TV production, radio, print and new media)
• business, government and non-profit organisations with in-house advertising facilities
• advertising and management consultancies.

Demand is high for top graduates in major centres and long-term employment prospects are strong globally, with notable growth in the Asia-Pacific.

The advertising major will prepare you for roles such as:

• art director
• copywriter
• strategic planner
• media planner/buyer
• account executive.

Step 1: Find a course

Step 2: Check the entry requirements

Step 3: Collect required documents

Step 4: Submit your application

If you are applying for on-campus study in a coursework program (Bachelor, Associate Degree or Honours), use the online application system for international students. 

Remember, our team are experts in RMIT study options and how to apply, so contact the team if you need support with your application.